Zanity is a results-driven website design, development and marketing company locatedon Collin Street in Melbourne City. From cutting edge social network to high-endE-Commerce websites, we plan, design, build and launch successful online businesses.Our teams work in a collaborative environment that promotes best practices and personalgrowth.
What we're looking for:
A highly motivated, passionate individual, looking to grow in the field of onlinemarketing, to start full time at our Collin Street office. You will be joining ourOnline Marketing Department as aMarketing Strategistwith potential toadvance to the position of Marketing Strategy Director. Growth to other companydepartments is also possible.
What you'll be responsible for:
* Writing content destined for the web as part of online marketing campaigns for variousclients.
* Analyzing and interpreting website traffic trends to build reports for clients.
* Performing the following types of services for clients in a variety of industries:
o Search Engine Optimization: implementing SEO strategies and achieving stated goals.
o Pay-Per-Click Marketing: setup and optimization of PPC campaigns.
o Conversion Optimization: setup and testing to increase conversion rates.
o Email Marketing: planning and implementation of an email marketing strategy.
o Social Media Marketing: day-to-day management of social media accounts.
o Web Analytics reporting: analysis and reporting to client.
o Creating marketing strategies:
+ Research target keywords.
+ Identify important competitors.
+ Articulate the client's competitive strengths, and the major drivers of theirprofits.
+ Direct technical edits (robots.txt, sitemaps, auto-generated pages, creation ofstatic content in order to get otherwise dynamic content indexed).
+ Create a content strategy.
+ Create a link-building strategy.
+ Outline reporting standards.
+ Create a month-to-month timeline for tasks and goals.
+ Summarise this information in a single readable executive summary.
o Assisting the