Growth Marketing Leader | D2C | Global Consumer Tech Startup
Do you love scaling brands and finding growth opportunities across the entire funnel?
We're looking for a
Growth Marketing Leader
to join a fast-scaling consumer tech business that's helping people around the world care for their plants in smarter, simpler ways.
This is a unique opportunity to take a proven product now available in over 30+ countries and stocked by leading retailers and lead its direct-to-consumer growth strategy across Australia, Europe, and the US.
The Opportunity
As
Growth Marketing Leader
, you'll be the driving force behind the next phase of international expansion, shaping how we attract, convert, and retain a fast-growing global community of customers and subscribers.
You'll own the whole funnel: acquisition, conversion, retention, and LTV, leading a small but mighty marketing team and reporting directly to the founders.
What You'll Do
* Own the D2C growth strategy
– Build, execute, and optimise campaigns across paid, organic, email, SMS, and lifecycle channels.
* Run experiments
– Test creative, landing pages, offers, and pricing to drive measurable results.
* Lead acquisition
– Direct and guide paid media strategy to fuel growth efficiently.
* Drive retention & subscriptions
– Turn new users into lifelong customers through lifecycle marketing and engagement programs.
* Leverage data
– Translate insights into action, identifying drop-offs and optimising for performance.
* Mentor & collaborate
– Lead a talented marketing team and partner cross-functionally with Product, Creative, and Sales to align growth initiatives.
About You
You combine analytical thinking with creative problem-solving — and thrive in fast-paced, high-growth environments.
You'll bring:
* 5+ years' experience in growth marketing, ideally within eCommerce or subscription-based D2C businesses.
* Strong understanding of paid media, lifecycle marketing, and conversion optimisation.
* A proven track record of running structured experiments that move key metrics.
* Hands-on experience with analytics tools (GA4, Mixpanel, Meta Ads Manager, etc.).
* Leadership experience – able to mentor and motivate a team.
* A proactive, resourceful mindset and the ability to build scalable systems from the ground up.
What's on Offer
* Competitive salary and performance bonus.
* Flexible working to support balance and wellbeing.
* Career growth and international exposure.
* A creative, collaborative environment with genuine autonomy.
* The chance to make a global impact by scaling a product people love.
Location:
Perth, WA (relocation support available)
Scope:
Global – with stock and community across Europe, the US, and beyond
Interested?
If you're ready to lead growth for a purpose-led consumer tech brand making waves globally, we'd love to hear from you.