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Assistant brand manager

Brisbane
Metagenics
Brand manager
Posted: 30 July
Offer description

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Metagenics is one of the leading suppliers of Natural Medicines in Australia and New Zealand. You may know us by one of our market leading brand names including Metagenics, Inner Health, Ethical Nutrients and Endura. Metagenics believes in helping as many people as possible live happier, healthier lives. It's why, when we defined Metagenics' Mission, Values, and Vision, we started with our company's own DNA. United by purpose and our core values of Integrity, Authenticity, Respect, Diversity & Inclusion & Health & Happiness, the Metagenics' team is dedicated to providing effective products and solutions. Additionally, we are proudly BCorp Certified- a demonstrated commitment to balancing people, planet and profit by meeting the highest global standards of social and environmental performance & legal accountability.

We are recruiting for a permanent fulltime Assistant Brand Manager to join our dynamic and friendly Marketing team based at our Head Office in Northgate, Brisbane.

Reporting to the Marketing Manager, this important appointment for our business will assist the Metagenics Marketing Manager and Metagenics marketing team with go to market strategies for the end-to-end management of our Iconic Metagenics brand. This will be achieved by assisting to drive connection between the consumer, our healthcare practitioner customer and the brand to maximise sales, profitability and brand development.

Key Responsibilities

* Understand the natural medicines market dynamics, drivers and distribution channels to anticipate market trends.
* Gather market intelligence and analyse data (internal data, external data, market data, product data and thorough category reviews) to make informed decisions and recommendations
* Understand consumer/customer needs and wants through proactive consumer/customer insights planning and execution.
* Identify threats/opportunities to meet market needs and drive sales.
* Develop close working relationship with the sales team and leverage their insights and market knowledge
* Form a sound level of product knowledge, brand attributes and strategic insight into the competition.
* In association with the Marketing Manager and Metagenics brand team; devise, implement, and assess the marketing plan, including building and executing through the line marketing strategies and campaigns
* End to end portfolio management including product changes and deletions, label and materials updates, website content and internal and external communications
* Manage the day-to-day administration of the brand
* Manage online community engagement across social media platforms, including timely and brand-aligned responses to comments and messages, as well as the moderation and growth of closed Facebook groups to foster a supportive and informed practitioner community.
* Develop materials, in conjunction with the brand, education and sales teams, to communicate effectively to trade. This includes, but is not limited to, practitioner guides, product guides, labels and other pieces as required
* Ensure consistent application of brand guidelines across all channels.
* Oversee the creation and management of purchase orders and maintain the marketing budget tracker to ensure accurate forecasting
* Ensure category focus and product launches are managed on time and within budget and adhere to brand strategy to achieve desired outcomes

Skills and experience

* Demonstrated Marketing or Assistant Brand Management experience in a FMCG, Natural Health or Pharmaceutical environment- highly desired
* Bachelor's degree in marketing, Advertising or a related discipline
* Knowledge and experience of digital and social media marketing, communications and promotions principles and practices
* Experience operating in e-commerce/D2C and/or omnichannel sales channels
* Knowledge and experience of contemporary marketing, communications and promotions principles and practices
* Project management skill and demonstrated ability to deliver projects on time and in budget- highly desired

Job benefits and perks

* Eligible for up to 2 Work from Home days per week
* Eligible to participate in our Company Bonus Program
* Heavily discounted product for yourself and family to purchase, with complimentary product available in the office, free onsite parking
* An Annual Recognition Program that recognises employee performance and alignment to our Values and active Culture.
* Access to Perkbox, an employee benefits and discounts provider of major brands

Our ideal appointment will innately take initiative and have a positive and enthusiastic approach, and will be excited to join a company with market-leading brands, working with a range of stakeholders to actively contribute to driving forward our exciting business performance. In return you can expect to enjoy a rewarding team and company culture with relevant recognition and development opportunities.

If you want to work in a mission-driven organisation on a growth trajectory and contribute to helping people live happier, healthier lives, then we'd love to hear from you.


Seniority level

* Seniority level

Associate


Employment type

* Employment type

Full-time


Job function

* Job function

Marketing
* Industries

Pharmaceutical Manufacturing and Retail Pharmacies

Referrals increase your chances of interviewing at Metagenics by 2x

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