About This Opportunity
This position is responsible for developing and implementing marketing strategies to drive business growth.
* Developing comprehensive marketing plans aligned with business objectives.
* Leading the execution of various marketing initiatives across multiple channels.
* Maintaining and updating company website content to ensure accuracy and relevance.
* Creating engaging marketing materials, including flyers, brochures, and supporting documents.
* Managing and optimizing digital media and PR campaigns.
* Producing high-quality videos, testimonials, and case studies to promote services to clients.
* Ensuring CRM data is accurate and up-to-date.
* Providing editorial support for presentations, proposals, articles, email templates, and manuals.
* Designing and sending regular newsletters via email.
* Overseeing social media campaigns to increase awareness, engagement, and conversions.
* Conducting research to identify custom target audiences.
* Evaluating the effectiveness of existing marketing efforts.
* Collaborating with the leadership team to present ideas and deliverables.
* Nurturing relationships with clients, stakeholders, suppliers, and industry partners.
* Leveraging sales skills to drive lead generation and client follow-up.
* Providing regular reports on marketing performance and lead generation.
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