Job Description
We are seeking a visionary leader to join our team as Director, Premium Content Distribution.
This role is critical in shaping the future of our State & Community mastheads, ensuring premium journalism reaches the largest possible audiences while accelerating the growth of direct audience channels.
Key Responsibilities:
* Lead the strategy and execution of content distribution across all platforms.
* Drive strategies to increase direct traffic and improve recirculation, with a goal of growing direct audiences from 50% in FY25 to 80% by FY28.
* Champion SEO excellence, ensuring content is discoverable across search and generative AI platforms.
* Oversee the development and performance of newsletters, identifying opportunities to expand and enhance subscriber and non-subscriber offerings.
Requirements:
* A strategic thinker with a deep understanding of digital publishing, audience engagement, and subscription growth.
* An individual with strong leadership skills, excellent communication abilities, and a proven track record of driving results in a fast-paced environment.
* A professional who thrives on the challenge of meeting business objectives and audience needs, actively seeking to exceed them.
Benefits
* Access to publications and products from across the News Corp family.
* Advice, support, and facilities for healthy minds and bodies.
* A range of leave options to support personal needs and moments that matter in life.
About Us
We are News Corp Australia, the nation's number one and most influential media organisation. We have more than 150 prestige brands across news, sport, and lifestyle, with over 17 million Australians choosing to consume our digital and print products each month.