Hatch Eastwood, New South Wales, AustraliaJoin or sign in to find your next jobJoin to apply for the Marketing Director role at HatchHatch Eastwood, New South Wales, Australia5 days ago Be among the first 25 applicantsJoin to apply for the Marketing Director role at HatchGet AI-powered advice on this job and more exclusive features.This is a Marketing Director role with Abbott based in Eastwood, NSW, AUAbbott --Role Seniority - director, seniorMore About The Marketing Director Role At AbbottAbout Abbott Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. Working at Abbott At Abbott, You Can Do Work That Matters, Grow, And Learn, Care For Yourself And Family, Be Your True Self And Live a Full Life. You Will Have Access To Career development with an international company where you can grow the career you dream of. * Amazing health and wellness benefits and perks. * A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. * A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac, PediaSure, Ensure, Glucerna and ZonePerfect – to help get the nutrients they need to live their healthiest life.ResponsibilitiesLeads and directs all marketing activities for multiple brands or a large brand, including Base Business, Innovation, and Consumer Insights; developing brand objectives, strategies, and tactics to deliver the business’ financial commitments to the organization.Assesses, determines and prioritizes potential market growth opportunities and new product innovation planning, development and implementation. This person will have responsibility for the Brand P&L in partnership with Finance.Responsible for omni-channel customer and consumer experiences across Abbott Nutrition and its operations and maintaining the external digital image of Abbott Nutrition.Drives growth in Abbott Nutrition brands and product lines by converting marketing processes from traditional physical brand management to omni-channel practices.Responsible for coordinating and aligning all activities with the Senior Leadership Team and Cross-functional partners, including Sales, Shopper, Finance, Supply Chain, HR, and R&D.Creates a learning environment with a focus on employee development.Ensures that the brand teams operate in a legal and ethical manner and that products and services are marketed in accordance with compliance requirements.Business OutcomesStrong omni-channel presence and brand representation, with high brand integrity across all campaigns, marketing initiatives and communicationsAnalytics-driven marketing campaigns that differentiate Abbott Nutrition Brands; drive consideration and trial and grow market shareFully integrated, responsive, omni-channel marketing CoEContinuously developing commercial organization with a strong, diverse talent pipelineKey Responsibilities & ActivitiesDevelop and provide strategic planning and commercial input to the development of the business.Direct the analysis of the business; oversee the identification of key segment business drivers, priorities and growth opportunities.Establish omni-channel marketing strategies including advertising/promotions, pricing strategy, distribution channel management, product development, tactical plan development and execution.Develop and execute national product education, publication and promotional activities to effectively communicate the strategic positioning and lifecycle development of products to customers.Shift the organization to leverage the local digital resources for clarity on fundamentals and best practices, and internal organizational review setupOversee and integrate Business Intelligence, Customer Insight, and New Business Development into the commercial teamCollaborate with Finance to define the appropriate pricing by channel and guarantee the delivery of the Channel P&L targetsEstablish a rigorous model to evaluate the ROI of every major initiative in the Retail ChannelCollaborate with the Area Marketing Team and Area Trade Team to leverage the best practices emerging from different countries and properly influence the Team to gain support for our initiativesDrive product positioning and competitive selling strategies as well as provide leadership in managing the logistics, market share and revenue of the product.Oversee the development of competitive selling tools for the field, which include the coordination of internal marketing research and market claims testing.Support local teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicatedManage the marketing intelligence resource to read IQVIA data/Internal data and report results of activities and to provide recommendations and forecastsBe the digital ecosystem advocate, partnering with BTS in implementation of new technologyEmbed omni-channel marketing brand ownership by leading the organization through a change in mindset and ways of workingActively communicate expectations and provide regular feedback against those expectations through a robust performance management process, working with each team member to evaluate performance, provide feedback and trainingParticipate in talent recruitment and selection to staff the Marketing organization with the top talent for current jobs and future leadership, promoting workforce diversityCollaborate with internal and external stakeholders to achieve objectives. These groups include external customers and consumers, Field Sales, R&D, Regulatory Affairs, Supply Chain, Public Affairs, Marketing and Executive Management and external vendors or agencies.Key Business ChallengesContinuously improving digital knowledge and application to drive omnichannel engagement and maximize customer and consumer insights, engagement, and market shareLeveraging digital platforms to drive and support customer engagement while at the same time building digital capability across the Marketing organization and keeping pace with tech/digital tool/platform innovationsUsing data to remain agile; anticipating and meeting the changing needs of the market/customers to drive resultsLeading and influencing in a large sales organization, identifying and accessing the right stakeholders to solve issues and drive performance through continuous transformationFacilitating constructive, collaborative and business-focused interaction with all relevant partners (e.g., Sales, Market Access, Operations, Supply chain, Finance, HR, Regulatory & Legal)Key Success FactorsDeep digital (including CRM and ecommerce), marketing, and nutrition experience and expertiseExperience of SFDC or an equivalentAbility to influence a variety of internal and external customers at all levelsHigh learning agility, adaptability, and comfort with complexity and ambiguityHigh customer/consumer/stakeholder orientationAbility to turn data into marketing intelligence and action-oriented analysisClearly communicating overall Marketing vision and strategy, and distilling to relevant/local marketing teamsWorking collaboratively with cross-functional partners to facilitate continuous brand and marketing innovationsAccurately analyzing the key strengths and development needs of team members, both individually and as a total team, to identify critical development actionsRole RequirementsScience qualification in Marketing, Business or related fieldEssential CriteriaAt least 10+ years of brand management experience in FMCG, Healthcare or NutritionProven track record of managing and leading a diverse team to exceed expectations.Proven ability to attract top talent, develop people and build a high performing team.Excellent cross functional leadership ability.Proven track record of delivering results.Thorough understanding of, and experience working within, community channels, specifically the National Disability Insurance Scheme.Highly DesirableExperience transforming teams.Additional RequirementsMust hold an active Australian Driver’s license and have the ability to travel interstate as required.Clear Police and Working with Children Checks.Before we jump into the responsibilities of the role. No matter what you come in knowing, you’ll be learning new things all the time and the Abbott team will be there to support your growth.???? Please consider applying even if you don't meet 100% of what’s outlined ????Key ResponsibilitiesLead marketing activitiesAssess market opportunitiesDrive omni-channel experiencesKey StrengthsBrand managementDigital marketingCross-functional leadershipData analysisTalent developmentTransformational leadershipWhy Abbott is partnering with Hatch on this role. Hatch exists to level the playing field for people as they discover a career that’s right for them. So when you apply you have the chance to show more than just your resume.A Final Note: This is a role with Abbott not with Hatch.Seniority levelDirectorEmployment typeFull-timeJob functionMarketing and SalesIndustriesReferrals increase your chances of interviewing at Hatch by 2x
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