Bianca Spender is a contemporary Australian fashion house defined by intelligent design, fluid tailoring and a commitment to conscious creation.
We are seeking a Digital & Merchandising Manager to lead the commercial performance of our e-commerce channel, with responsibility for digital trade strategy, stock optimisation and online merchandising.
This role is central to driving digital revenue growth while maintaining alignment between brand storytelling, inventory strategy and customer experience.
The Role
Reporting to the Brand Director, the Digital & Merchandising Manager is responsible for the commercial performance of the e-commerce business.
This role owns digital trade performance, stock optimisation and merchandising strategy, ensuring the website functions as both a revenue-driving channel and a strong brand experience.
The position works closely with brand, product and communications teams to align commercial strategy with seasonal storytelling and product launches.
Key Responsibilities
Digital Trade Performance
* Own digital revenue targets and performance reporting
* Monitor daily, weekly and monthly KPIs including:
* Conversion rate
* Traffic
* Revenue growth
* Return on ad spend (ROAS)
* Develop and manage the digital trade calendar aligned with seasonal drops and campaigns
* Identify revenue-driving opportunities aligned with stock position and demand
* Partner with leadership to forecast digital growth and trading strategies
Stock Ownership & Inventory Management
* Oversee stock allocation and performance across the business
* Monitor sell-through, margin performance and ageing inventory
* Identify re-order opportunities and slow-moving stock risks
* Develop digital markdown strategies aligned with brand positioning
* Work closely with buying and production teams to provide stock performance insights
* Align stock flow with campaign calendar and product launches
* Ensure accurate product availability and stock representation online
* Support strategic inventory planning to optimise margin and minimise excess stock
* Manage product launches and collection builds on the website
* Optimise product hierarchy, cross-selling and bundling strategies
* Adjust merchandising based on performance data and customer behaviour
* Ensure product presentation balances storytelling with commercial performance
Paid Media & Customer Acquisition
* Manage the external performance marketing agency
* Align paid acquisition strategy with stock depth and margin opportunities
* Monitor campaign performance and ensure ROAS targets are achieved
* Brief creative assets in collaboration with the Brand & Art Director
Website & Customer Journey
* Manage the external web development agency
* Oversee UX improvements and conversion rate optimisation initiatives
* Identify and resolve friction points across the online customer journey
* Optimise retention touchpoints and lifecycle marketing strategy
Experience & Skills
* 5+ years' experience in digital trade, e-commerce or merchandising within fashion or retail
* Strong inventory management and stock optimisation experience
* Experience working with Shopify (or similar e-commerce platforms)
* Experience with Klaviyo or similar lifecycle marketing platforms
* Strong analytical capability and data-driven decision making
* Experience managing paid media agencies and performance reporting
* Highly organised with strong commercial judgement
* Ability to operate effectively within a fast-paced business environment
Personal Attributes
* Commercially driven and data fluent
* Strategic thinker with strong attention to detail
* Confident cross-functional communicator
* Proactive and solutions-oriented
* Deep appreciation for premium brand positioning and customer experience
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