Senior Digital Marketing Specialist
This role offers the opportunity to be at the forefront of our marketing efforts, overseeing and optimizing paid online advertising campaigns across platforms.
Key Responsibilities:
* Paid Online Advertising: Craft strategic campaigns to maximize reach and impact.
* Site Management: Ensure every page is optimized for key goals.
* SEO and Testing: Execute technical and on-page SEO, alongside A/B and multivariate testing.
* Lead Nurturing and CRM: Develop campaigns to convert traffic into qualified sales leads.
Day-to-day responsibilities include:
* Managing paid advertising including LinkedIn and Google Ads.
* Segmenting and building audiences.
* Managing websites and ensuring all pages are optimised to meet relevant goals.
* SEO of websites (technical and on-page).
* A/B testing and multivariate testing within campaigns.
* Management and optimisation of My Business profiles on Google.
* Creation and management of lead nurturing campaigns.
* Analysis of website and campaign performance.
The ideal candidate will have a collaborative spirit, strong analytical skills, experience in lead nurturing, and using CRM tools effectively. We also value passion for digital marketing and staying up-to-date with the latest trends.
Our team offers attractive compensation, a competitive salary package, ongoing learning opportunities, flexibility, supportive colleagues, and career growth opportunities.