Head of Growth and Brand - Australia & U.S. Expansion
Location: Remote / Brisbane / Caboolture, QLDPackage: A$130,000–A$150,000 + super + 15% BonasType: Full-time | Senior leadership role
Build the growth engine behind one of Australia's most ambitious premium truck brands
Big Dog Builds is not a normal automotive business.
We build high-end American trucks for customers who want something bigger, better, more capable, and done properly. We sit at the premium end of the market, and we're now at the point where marketing needs to become a true growth function, not a founder-operated one.
We're looking for a Head of Growth & Brand to take ownership of the engine: content, lead generation, agency management, influencer strategy, digital performance, and the market-entry groundwork for the U.S.
This is a role for a senior hands‐on operator — someone who can set direction, build systems, lead suppliers, and still get into the detail when needed.
Why this role exists
Our business has outgrown founder-led marketing.
We already have the ingredients:
* premium products and builds
* strong founder presence and stories
* engineering, R&D and workshop content that most brands would kill for
* ambassadors and influencers already in-market
* a serious U.S. expansion opportunity
What we need now is a leader who can turn all of that into a repeatable, commercially accountable growth machine.
What you'll own
You'll take full ownership of:
Growth and lead generation
* qualified lead growth across Australia
* campaign planning and performance
* content-to-enquiry pathways
* funnel visibility and marketing attribution
* support for U.S. market‐entry positioning and launch preparation
Content and editorial
* the editorial calendar
* what gets filmed, when, and why
* content planning across YouTube, Instagram, Facebook, TikTok, email and web
* working with agencies/editors/creators to get content out consistently and at a high standard
* ensuring our content supports revenue, not just reach
Digital and brand
* website/CMS content rollout
* landing pages and campaign pages
* brand voice, visual consistency, and premium positioning
* partnership and influencer strategy
* performance reporting and weekly scorecards
What success looks like in the first 90 days
By the end of your first 90 days, you will have:
* stabilised the weekly content and growth operating rhythm
* taken day‐to‐day content planning and publishing management off the founders
* improved lead visibility and marketing scorecard reporting
* presented a clear recommendation on the right agency / supplier model moving forward
* built the first version of our U.S. launch marketing framework
What kind of person will do well here
You do not need to come from the Australian 4x4 industry.
In fact, we think strong candidates will often come from adjacent sectors like:
* caravan, RV, towing or marine
* outdoor, adventure or premium equipment brands
* high‐ticket lifestyle or DTC brands
* industrial / dealer‐led businesses selling to affluent blue‐collar owner‐operators
What matters more is that you know how to:
* own leads, not just awareness
* build editorial and campaign systems from scratch
* manage agencies, creators and production suppliers
* work with sales teams and CRM funnels
* balance premium brand work with hard commercial accountability
* operate in a fast‐moving, founder‐led business
What you'll bring
* 7+ years in senior marketing / growth roles
* strong experience in lead generation and campaign ownership
* experience leading agencies, production partners, or creator ecosystems
* confidence with reporting, KPIs, and attribution
* strong instinct for content, hooks, storytelling and channel fit
* commercial maturity — you understand that marketing must drive qualified demand
Why this role is exciting
This isn't a "manage the calendar and post content" role.
You'll be helping shape:
* one of the most ambitious premium truck brands in Australia
* the next phase of our national growth
* and the early stages of our U.S. expansion
You'll work directly with the founders, influence real commercial outcomes, and help build the growth system from the inside.
A short note telling us why this role is a fit, and
One example of a brand / business where you materially improved lead generation or built a strong content/growth engine.
Application Questions
Your application will include the following questions:
* Which of the following statements best describes your right to work in Australia?
* How many years' experience do you have as a Head of Growth?
* How many years' experience do you have in a marketing role?
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