Drive Social Media Strategy
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GHD, a global professional services company, seeks an Associate to play a key role in its Brand and Communication team. As a social media advisor, you will be responsible for driving the growth of GHD's social media presence across the APAC region.
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You will provide guidance, resources, and content to enhance the GHD employer brand, working closely with the broader business to extend our reach and engagement through social media.
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This position can be based in any Australian, New Zealand or APAC GHD office location. The ideal candidate will have experience and demonstrated success in developing and delivering engaging social media content and campaigns.
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Key Responsibilities:
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1. Oversee the development of a social media strategy and plan for the APAC region that aligns with the company's strategic direction and marketing priorities.
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2. Manage social media content to achieve a balance of content across strategic initiatives, markets, brands, people, project stories, corporate information and regional information.
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3. Maintain the APAC social media calendar and process for requesting social media posts.
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4. Develop reports and data-driven insights to advise Marketing & Communications Leads on social media best practice.
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5. Collaborate with our Digital Marketing, Content Specialists, Sector Marketing Leads and relevant functions to deliver creative, differentiating and engaging social media campaigns.
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6. Drive engagement internally to promote employee advocacy using social media, including the development of guides, toolkits, success stories and other resources to demonstrate and reinforce value.
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7. Collaborate with our Global Marketing team to ensure a consistent enterprise approach.
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8. Support the Global Alumni Program Lead as required to leverage and promote the program in APAC.
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9. Requirements:
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10. Experience and demonstrated success in developing and delivering engaging social media content and campaigns.
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11. Comprehensive knowledge of LinkedIn, Facebook and other social media platforms and associated metrics.
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12. Exposure to workflow management tools such as Monday.com or similar.
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13. Familiarity with software to generate images for social media, such as Canva or similar.
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14. Proven ability to develop and deliver social media strategies and plans to achieve specific business outcomes.
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15. Solid writing skills.
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16. Ability to influence, guide and lead multiple stakeholders.
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17. Familiarity with the Microsoft Office suite and emerging AI tools such as CoPilot.
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18. Strong business acumen.
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19. What We Offer:
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20. A dynamic and supportive work environment.
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21. The opportunity to make a meaningful impact in the community.
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22. Professional development opportunities.
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23. A competitive salary and benefits package.
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24. How to Apply:
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Interested candidates should submit their application, including a cover letter and resume, to [insert contact information].
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We are an equal opportunity employer and welcome applications from diverse candidates.
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Join us and drive real change!