Sales & Marketing Coordinator (Custom Builds & Parts) — American Trucks & Jeeps
American Builds | Canberra ACT | Full-time (or strong part-time for the right person)
Base + commission/bonuses (based on experience and results)
American Builds is a Canberra-based workshop specialising in American trucks and Jeeps. We're looking for a switched-on all-rounder to handle sales for custom builds and parts, manage parts ordering, and run our social media + paid ads to keep quality leads coming in.
About us / how we work
We're a small, quality-focused workshop. We're not about pumping out volume — we're about doing the job properly and looking after customers. Because we're a small team, this role covers sales, parts ordering, and marketing, but it's not three separate full-time jobs.
The priority is simple and structured: customer enquiries → quotes → sales → ordering/coordination, with social media and ads run consistently to keep enquiries coming in. We have established suppliers, repeatable build pathways, and processes to support you — you won't be starting from scratch.
If you want a role that's only marketing/content, this isn't it. If you like closing sales, staying organised, and you actually enjoy the 4WD world, you'll do well here.
-----------------------------------
The role
You'll be the main point of contact for customers from the first enquiry through to confirmed orders and build coordination. You'll also take responsibility for maintaining a steady flow of content and running ads that generate leads we can convert.
This is an in-person, hands-on role in a workshop environment (you'll be around builds, parts, and the team daily).
-----------------------------------
Key responsibilities
Sales (builds + parts)
* Respond to inbound enquiries via phone, email, socials and in-person.
* Qualify customers, understand what they're trying to achieve, and recommend the right solutions.
* Quote and sell builds and parts confidently (and follow up properly until the deal is won or lost).
* Manage customer expectations around pricing, lead times, availability and scope.
* Maintain pipeline/notes (CRM or spreadsheets as required).
Parts ordering & coordination (you own this)
* Order parts for customer builds and retail sales accurately and on time.
* Liaise with suppliers, confirm pricing/ETAs, track deliveries, and resolve issues when they pop up.
* Confirm compatibility by collecting the right vehicle info before ordering.
* Keep customers updated when ETAs change and coordinate internally to prevent delays.
Social media & paid ads
* Plan and publish consistent content (build progress, installs, parts arrivals, before/after, customer rigs).
* Manage day-to-day community engagement (comments/DMs) and convert conversations into enquiries.
* Run and optimise paid campaigns (Meta ads; Google Ads is a bonus).
* Track results (leads, cost per lead, conversion outcomes) and adjust based on performance.
-----------------------------------
What we're looking for (non-negotiables)
* Proven ability to sell and follow a process (you can close deals and you don't avoid follow-ups).
* Strong communication skills — you can speak to customers clearly and write professionally.
* Highly organised: accurate quoting, tidy admin, and proactive follow-through.
* Comfortable with tech/tools (email, spreadsheets/CRM, Meta Business Suite, etc.).
* Genuine 4WD passion is a must.
* Happy working in a workshop environment and being around builds/parts daily.
* We focus on American trucks and Jeeps — you should be excited by that niche.
-----------------------------------
Bonus points (highly regarded)
* Experience with American trucks and/or Jeeps (ownership, builds, workshop/parts experience — any of it).
* Parts interpretation / accessories / suspension / touring setups experience.
* Experience running Meta ads and/or Google Ads with measurable outcomes.
* Content skills (Canva/CapCut/Adobe, basic photo/video editing).
-----------------------------------
What we offer
* A role with real impact — you'll directly influence sales and customer experience.
* Variety and ownership (you're not a passenger in this role).
* Established suppliers and a team that backs quality work.
* Performance-based earning via commission/bonuses.
* Staff discounts/benefits as applicable.
-----------------------------------
How to apply
Apply via Seek with:
* Your resume, and
* A short cover letter covering:
* Your sales experience (what you've sold and how you run follow-ups)
* Any parts ordering/supplier coordination experience
* Your 4WD background (what you drive, what you've built, what you're into)
* Any social pages/campaigns you've managed (links/screenshots welcome)
Shortlisted applicants will be contacted.