About Our Digital Marketing Role
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We're seeking a skilled professional to lead our digital marketing efforts, focusing on SEO and paid media. As a key member of our team, you'll drive traffic to our online raffles and help us grow.
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Job Overview
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You'll be responsible for developing and executing comprehensive strategies across SEO and paid media platforms, including Google Ads and Meta campaigns. Your goal will be to increase organic traffic and improve search visibility while ensuring the effectiveness of our advertising efforts.
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Your Key Responsibilities
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* Develop and implement SEO strategies that boost organic traffic and enhance search engine rankings for our online raffles
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* Manage and optimize Google Ads and Meta campaigns to achieve high conversion rates
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* Design and create high-quality, value-packed content with SEO considerations in mind
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* Establish and manage affiliate programs to expand our reach
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* Develop and launch boosted social posts and test their effectiveness
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* Monitor and analyze campaign performance using tools like Google Analytics and SEMrush, making data-driven decisions to improve results
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* Maintain and update our WordPress and WooCommerce platforms as needed
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Requirements and Qualifications
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* A minimum of 3 years of experience in SEO, paid media, and affiliate marketing
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* Strong knowledge of Google Ads, Meta Ads, Google Analytics, SEMrush, and affiliate platforms
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* Familiarity with WordPress and WooCommerce, with UX design skills as an added advantage
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* The ability to effectively collaborate with stakeholders both internally and externally
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* A strategic mindset with a growth-oriented approach, always looking for opportunities to innovate and improve results
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* The ability to adapt quickly, learn from feedback, and contribute to our team's success
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About You and Our Team
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You'll be part of a dynamic, passionate team working together to make a meaningful impact. We value collaboration, open communication, and mutual respect. If you're a driven professional with a passion for digital marketing, we encourage you to apply.
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Seniority Level: Mid-Senior level
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Employment Type: Full-time
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Industry: Retail