Job Title: Digital Marketing Coordinator
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Overview:
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* The Digital Marketing Coordinator is a pivotal role within our organization, supporting the Digital team's efforts across advertising, campaign management, and digital administration.
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* This full-time position involves managing and optimizing digital advertising campaigns across various self-serve platforms.
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* The successful candidate will have an understanding of digital ads, strong organizational skills, and a proactive approach to learning and innovation.
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Responsibilities:
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1. Digital Advertising:
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2. Support the Digital Advertising Manager with the management of self-serve ad platforms.
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3. Perform split testing with ad creatives and ad copy across self-serve ad platforms.
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4. Provide support with optimizing weekly digital advertising budgets across campaigns, ad sets/groups, and ad variants.
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5. Assess proposals and new opportunities from new partners and publishers and determine each opportunity's viability.
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6. Work with the conversion rate optimization process to deliver improved signup and FTD rates.
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7. Manage the changing of campaign budgets across platforms to achieve success.
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8. Ensure creative is compliant, RSG safe & adheres to NSW L&G laws.
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9. Continue with platform innovation to ensure Dabble leads the category in how we utilize each platform.
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10. Assist with first to market alpha and beta opportunities when available.
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11. Own emerging (Reddit & X) platform optimization and campaign roll out.
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Campaign Management:
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* Brief creative updates to design team and collaborate with them to deliver messaging that stands out.
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* Audit all campaign activity on a regular basis to ensure the right messages are live and we're compliant.
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* Undertake weekly reputation management across social platforms.
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* Manage the secure storage and distribution of all creative assets for the Digital team.
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* Liaise with wider marketing team and support where required to deliver a consistent customer journey.
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Digital Administration:
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* Conduct regular competitor analysis of content and advertising.
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* Deliver monthly creative reporting and insights to marketing team, and ad hoc when required.
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* Perform ad-hoc data extraction and transformation to analyze performance e.g. campaign PCRs.
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* Work with the Digital Marketing Manager to maintain attribution tracking for the wider Marketing team.
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* Become accredited in relevant platform certifications e.g. Google / YT / TT / Meta Blueprint.
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Requirements:
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* Experience in a similar brand or agency role is preferred, but not critical.
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* Understanding of Search Ads, Display Ads, and Social Media Ads is desirable.
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* Experience coordinating with external media buying agencies is a bonus.
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* Good copywriting skills and attention to detail.
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* Ability to prioritize tasks and work autonomously.
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* Excellent organizational skills and time management.
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* Thrives working in a team and collaborating with others.
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* Strong willingness to learn and be able to take on day-to-day tasks.
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* Question and challenge the way we do things.
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* Adhere to Dabble Values.
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Benefits:
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* We encourage a fulfilling life extends beyond work, and we encourage our employees to prioritize self-care and well-being.
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* A minimum of five weeks of paid annual leave for all employees.
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* Paid parental leave for both primary and secondary caregiver.
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* Flexibility with working hours to accommodate our cross-country employee base.
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* Wellness is our genuine concern.
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* We sponsor access to the Sonder app for employees and their families with 24/7 support across mental health, medical advice, safety support and more.
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* Up to 10% annual cash bonus based on Company performance metrics.
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* Day Dividend: all employees split the day's revenue evenly on their birthday each year.
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Other Opportunities:
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* National network of offices offering cross-office sponsored flights year-round.
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* Global operations span multiple markets.
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* Our innovative Daily Fantasy Sports app servicing the United States which launched in 2023.
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* Latest launch into the UK in May.
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