Senior Trade Marketing Manager
About the Role:
This exciting opportunity is for a Senior Trade Marketing Manager who can drive business growth through strategic trade marketing initiatives.
* Job Description:
* We are seeking a highly motivated and experienced trade marketing professional to lead our team in developing and executing innovative trade marketing strategies that drive sales, brand awareness, and customer engagement.
* Key Responsibilities:
* Develop and execute comprehensive trade marketing plans that align with our business objectives;
* Manage and optimize trade spend to maximize ROI and ensure effective use of budget;
* Collaborate with internal stakeholders to identify opportunities for growth and develop targeted trade marketing campaigns;
* Monitor and analyze market trends, competitor activity, and customer behavior to inform trade marketing strategy;
* Lead cross-functional teams to deliver trade marketing projects on time, within budget, and to the desired quality standard;
* Measure and report on the effectiveness of trade marketing initiatives, providing data-driven insights to inform future strategy;
* Requirements:
* Degree in Marketing or related field;
* Minimum 5 years' experience in trade marketing, preferably in a senior role;
* Proven track record of delivering successful trade marketing campaigns and driving business growth;
* Strong understanding of trade marketing principles, including segmentation, targeting, and positioning;
* Excellent communication and interpersonal skills, with ability to build strong relationships with internal stakeholders and external partners;
* Ability to work in a fast-paced environment, prioritizing multiple tasks and deadlines while maintaining high standards of quality and attention to detail;
* Familiarity with marketing automation tools and data analytics software;
* Benefits:
* Competitive salary and bonus structure;
* Opportunities for career development and professional growth;
* A dynamic and supportive work environment;
* Flexible working hours and remote work options;
* A comprehensive benefits package, including health insurance, retirement savings plan, and paid time off;
About Us:
We are a leading media company dedicated to delivering high-quality content and innovative marketing solutions to our customers. Our team is passionate about creating engaging experiences that drive business results and exceed customer expectations.