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Strategic seo product lead

Perth
beBeeSearchEngine
SEO Manager
Posted: 16 September
Offer description

We are seeking a strategic leader to drive our Search Engine Optimization (SEO) product strategy and partner with senior leadership cross-functionally to define, build, and deliver innovative solutions that strengthen our market presence.


Job Description

* Analyze the online travel ecosystem, markets, competitive landscape, and user requirements with a strong focus on Organic traffic channels.
* Oversee the end-to-end delivery of campaigns/products, supporting a mix of company-wide initiatives, customer engagement, and optimizing organic rankings to drive revenue growth.
* Conceptualize, launch, and optimize SEO products and features, experiment, test their performance, and iterate quickly.
* Collaborate with Engineering, Marketing, Content, and UX teams on cutting-edge technologies.
* Analyze content traffic, SEO metrics, and the effectiveness of campaigns and messaging to improve ROI.


Requirements

* At least 5+ years of product experience, including hands-on technical and content optimization experience.
* Bachelor's degree in a technical field.
* Proven ability to leverage analytics and quantitative methods to inform decision-making, with a strong focus on SEO.
* Strong data skills.
* Excellent communication skills with the ability to convey complex messages clearly to different stakeholders.
* Experience developing and launching new products.
* Experience leading global product vision, go-to-market strategy, and design discussions for the Organic channel.
* Entrepreneurial and analytical skills; capable of breaking down complex problems and driving change.
* Hands-on mentality and proactive problem-solving.


Nice to Have

* MBA or Master's degree in Math, Economics, Computer Science, or Statistics.
* Strong proficiency in data tools such as SQL, Python, R, or equivalent.

We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation.

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