Job Title: Channel Operations Specialist
We are seeking an experienced professional to lead our channel management efforts with a strong focus on Amazon sales and product marketing.
Responsibilities:
* Develop and execute our Amazon channel strategy to drive product visibility, sales, and profitability.
* Nurture our global relationship with Amazon account managers.
* Manage the day-to-day operations of our Amazon account, including listings, advertising campaigns, inventory management, and performance analytics.
* Optimize product listings with effective SEO, A+ content, and enhanced brand content to improve discoverability and conversion rates.
* Benchmark and implement promotional strategies, including Lightning Deals, Coupons, and Amazon Advertising (Sponsored Products, Sponsored Brands, and DSP).
* Analyze and report on sales performance, adjusting strategies based on data insights, competitive analysis, and industry trends.
* Collaborate with Amazon Vendor or Seller Support to resolve issues and ensure compliance with Amazon's policies and best practices.
Channel Management Beyond Amazon:
* Establish and manage relationships with other e-commerce channels, retail partners, and distributors to maximize reach and revenue.
* Implement co-marketing initiatives with key partners to increase product visibility and drive sales.
* Oversee the partner onboarding process, ensuring all partners are fully equipped with the necessary tools, product knowledge, and marketing materials.
* Monitor channel performance, providing reports and insights to guide decisions and improve channel efficiency.
Product Marketing:
* Work alongside product development and the wider marketing team to fully understand and define product features and unique selling points, creating clear and compelling marketing messages.
* Develop go-to-market strategies for new product launches, ensuring optimal placement on Amazon and other sales channels.
* Working with the wider marketing and graphic design department, create and manage product marketing assets, including product descriptions, images, and videos for use across all channels.
* Conduct competitive analysis to understand market positioning and pricing strategies, making recommendations for optimisation.
* Work in the PIM, Amazon Vendor Portal and Excel to optimise product information for product listings.
* Perform keyword research and write product marketing collateral, titles and USPs to optimise both digital shelf velocity and SEO.
Requirements:
* Bachelor's degree in Marketing, Business, or a related field.
* 3+ years of experience managing Amazon Vendor or Seller Central accounts and related e-commerce platforms.
* In-depth knowledge of Amazon's algorithms, advertising platforms, and best practices for maximizing sales and visibility.
* Proven track record of driving growth and profitability on Amazon and other e-commerce channels.
* Strong project management skills with the ability to execute multiple initiatives across teams.
* Experience with Amazon and SEO tools (e.g., aHrefs, SEM Rush, AdWords, Helium 10, Jungle Scout, or similar) for SEO, product research, and analytics.
* Proficiency in CRM and marketing automation tools (preferably Salesforce).
* Strong analytical skills with the ability to interpret data, generate insights, and drive strategic decisions.
Preferred Qualifications:
* Experience with other marketplaces like eBay, WooCommerce, Walmart, or Shopify is a plus.
* Experience in wholesale, manufacturing and distribution is a plus.