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Overview
The eCommerce Specialist will manage website updates across price, promotion and product, website and performance reporting, execute CRM campaigns, collaborate with agencies for SEO & SEM, content build and publishing, site testing & supporting with ad hoc CRO tests and initiatives.
Responsibilities
Utilise strong analytical ability to evaluate end-to-end customer experience across our ecommerce sites, providing recommendations for improved UX and site performance.
Execute the online trading and merchandising strategy to drive conversion & revenue growth
Manage and execute the ecommerce content plan in line with our marketing calendar
Manage website and performance reporting of customer and traffic acquisition, engagement, conversions, AOV, IPT, etc.
Help to manage & execute the CRM strategy
Manage & execute SEO and SEM strategy together with the media agency
Support in rolling out projects, features & enhancements across sites - including CRO initiatives
Manage additional eCommerce channels including eBay.
Produce weekly, monthly and campaign reports on data and insights.
Continuously optimise the site and on-site products through regular content publishing and optimisation to drive best possible sell-through.
Manage and load all product information, content pages, website changes, updates, etc.
Qualifications
Min 3 years' experience in a similar role at a retail e-commerce company.
Strong analytical skills and data-driven commercial thinking with solid knowledge of website analytics tools (e.g., Google Analytics) a must, with experience in Shopify advantageous
Highly creative with experience in identifying target audiences and devising e-commerce and digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience in setting up and optimizing Google Ads campaigns
Experience with agency management is desirableMust be commercially forward thinking with strong attention to detail
Excellent communication skills and an eagerness to work collaboratively across departments and functions
Excellent time and workload management with the ability to prioritise all tasks assigned
How To Apply
Please click 'Apply' button now.
Seniority Level
Mid-Senior level
Employment Type
Full-time
Job Function
Marketing
Industry
Staffing and Recruiting
Location
Sydney, New South Wales, Australia
Salary
A$90,****** – A$95,******
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