Overview
DIGITAL MARKETING SPECIALIST - St Leonards, Sydney
Hamilton Island is seeking an experienced and results-driven
Digital Marketing Specialist
to join our Sydney-based team. Reporting to the
Director of Digital & Data
, you'll play a pivotal role in driving direct online bookings through the strategic management of digital marketing campaigns, optimisation of booking funnels, and delivery of compelling digital content across our platforms.
This is a fantastic opportunity to bring your expertise in paid media, conversion optimisation and digital content strategy to one of Australia's most iconic tourism brands.
Why you'll love working with us
Work-life balance
- office-based Mon - Thurs with work-from-home Fridays
Exclusive perks
- free on-site gym, subsidised fitness classes, discounts on health & travel insurance and Family & Friends rates on Hamilton Island!
Great location
- close to St Leonards train station and the new Crows Nest Metro
Be part of something iconic
- work with one of Australia's most recognised holiday destinations
Where you'll make an impact
Digital Media Management
Strategise and optimise always-on digital advertising campaigns across various channels, including SEM, Meta Search, Affiliate Marketing and direct response display
Cultivate and maintain relationships with external partners, including digital agencies and vendors
Develop and monitor budgets, track performance against KPIs, and present actionable insights to senior management
Collaborate with cross-functional teams to produce copy and digital assets for advertising campaigns
Implement robust campaign tracking mechanisms to measure and analyse KPIs including ROI, conversion rates and customer acquisition costs
Present performance reports and insights to senior management with recommendations for continual improvement
Booking Funnel and Booking Engine Conversion Optimisation
Conceptualise, create, and A/B test website messaging campaigns to enhance cross-selling, up-selling and conversion rates
Develop and execute Cart Abandonment programs utilising booking engine data to retarget and recapture potential bookings
Conduct routine QA and UAT on Booking Engines to ensure functionality, relevant messaging and improved user experience
Employ a data-driven approach to optimise acquisition and retargeting strategies, increasing online conversion rates, customer acquisition and revenue
Content Production & Optimisation
Develop and provide support for new online direct USP projects such as exclusive package inclusions for the direct channel
Strategically showcase 'Book Direct' USPs at every digital touchpoint
Create and optimise landing pages using UX principles and audience segmentation (e.g. personalised itinerary webpages)
Collaborate with stakeholders to oversee design and development of microsites aligned with SEO and UX best practices
Craft tactical and functional messaging that resonates with target audiences and delivers on communication objectives
Analyse website data to optimise site structure and content, driving conversions and efficiency
Ensure all websites are tuned for search engine visibility and user experience
Manage and maintain relevant SEO and UX tools and platforms, staying current with industry advancements
What we're looking for
The successful candidate will have proven experience in digital marketing with a focus on campaign management, conversion optimisation and content production. Strong analytical and project management skills are essential, along with the ability to work effectively with both internal stakeholders and external partners.
To be successful, you'll need:
Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
Proficiency in digital advertising platforms (e.g., Google Ads, Meta Ads), Content Management Systems (eg. Kentico) and web analytics tools (e.g., Google Analytics).
Knowledge of SEO best practices and experience with UX/UI principles is highly advantageous
About Hamilton Island
Our mission is to share the wonder of Hamilton Island with the world by creating wonder-filled experiences for our guests, employees and community.
Every team member plays a role in shaping those experiences - making Hamilton Island not just a great place to visit, but a great place to work.
A little island can do wonders - make your next career move one to remember. Apply now!
Please include a cover letter with your application addressing how your skills and experience align with the core responsibilities of the role.
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