Moss Wood Pty Ltd is seeking a suitably qualified and experienced full‐time Marketing Specialist to be based at Wilyabrup, Margaret River, Western Australia.
Remuneration: $85,000 per year.
Key Responsibilities
* Plan, develop and organise advertising policies and campaigns to support sales.
* Carry out promotional campaigns through the use of Klaviyo and WordPress to aid in maximizing sales in all channels.
* Assist with and advise on website management to enhance the brand and consumer experience.
* Research and explore opportunities for marketing and advertising growth through the use of social media.
* Report to directors on areas in marketing, advertising and consumer direct sales that could be improved to achieve optimal efficiency.
* Explore and offer insights into how the visitor experience could be optimized to achieve growth in marketing and customer engagement.
* Liaise with photographers and videographers to capture content for creating and executing advertising campaigns.
* Interpret sales data to assess current and future wine market trends.
* Collate and display market data in relation to consumer patterns and preferences to advise directors on advertising strategies and campaigns to reach target markets and drive sales.
* Research and explore any areas of potential recent growth for the business; this may involve production of current wines or evolution of branding and marketing.
Qualifications & Experience
* Must have a Bachelor's degree or higher.
* Must have at least 5 years' experience in a marketing specialist position.
* Must have a current driver's license.
* Excellent communication skills and ability to relate to people at all levels.
* Must possess enthusiasm for wine and the wine industry.
* Must have a First Aid Certificate and keep it current.
Pay: $85,000.00 per year.
Work Authorisation: Australia (Required).
Work Location: In person.
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