The Product Marketing Manager role encompasses leading various facets of a product's lifecycle, from determining positioning to external communications.
About the Job
Working in tandem with cross-functional teams across Sales, corporate communications, legal, webmasters, product development, and engineering, the Product Marketing Manager shapes the product and fosters consumer adoption. This involves defining full-funnel go-to-market strategies and campaigns for product launches with third-party retailers.
For success in this role, candidates should possess excellent communication skills, knowledge of marketing, brand management, strategy consulting, agency, technology, or related fields. Experience working with agencies and managing campaigns from strategy through execution is also advantageous.