About the Role
This is a Marketing Executive position that involves executing integrated campaigns and events across multiple channels.
Key Responsibilities:
* Execute integrated campaigns and events to achieve set goals through digital, social media, print, direct mail, and other related tactics.
* Assist in organizing trade shows and industry events by arranging sponsorships and liaising with suppliers.
* Plan and execute cutting-edge ABM tactics for major revenue growth in large public transport and emergency services companies.
* Manage end-to-end webinars to ensure they are set up and promoted effectively.
* Track and report on campaign and event results using Salesforce dashboards.
* Work with the sales team to follow up and action leads.
* Manage projects effectively using collaboration tools.
* Seek innovative ideas to improve demand generation results.
* Liaise with customers for public relations and customer marketing.
Requirements:
* Relevant tertiary qualifications or equivalent experience in a related role.
* 3-5 years' experience in marketing generalist or events roles, preferably in a business-to-business context.
* Proven track record in coordinating large-scale trade shows, conferences, and corporate events.
* Proficient with Microsoft Office suite, particularly Excel, PowerPoint, and Outlook.
* Organized and diligent with prioritization and project management.
* Able to multi-task and manage deadlines.