Overview
Are you passionate about leveraging your marketing expertise to drive business growth? Do you thrive in identifying digital marketing opportunities, removing barriers to conversion, developing successful customer journeys, and executing data-driven campaigns? If so, we invite you to apply for the Digital & Growth Marketing Coordinator and play a pivotal part in our journey towards growth and transformation.
Why Join MS Plus?
- Flexible work arrangements and a supportive, collaborative team culture.
- Be a key player in shaping our marketing program to deliver real value and awareness for our participants.
- Work alongside passionate marketing, business development, and operational professionals.
- Receive strong support from your manager and colleagues as you implement growth strategies.
- Contribute directly to an organisation dedicated to making a meaningful impact on people\'s lives.
What’s the Role About?
This role is about helping more people discover and access the services we offer to support life with Multiple Sclerosis. As the Digital & Growth Marketing Coordinator, you’ll be a key part of the marketing team, helping us reach the right people with the right messages at the right time.
You’ll support campaigns that promote everything from our Accommodation, Education and Allied Health programs to our community events to support services, and more. Whether it’s crafting content for conversion and re-engagement to producing engaging email newsletters, managing our communities, scheduling social media content, optimising paid ads or keeping our website up to date, you will be involved in the digital day to day that helps our services reach those who need them most.
You will work with a passionate marketing team, providing support across projects while also contributing fresh ideas to grow our reach and impact.
This is the perfect role for someone who’s part creative, part analytical, highly autonomous and all about making things happen. If you enjoy working in a collaborative team, love testing innovative ideas, and get a buzz out of making digital content work harder, we’d love to hear from you!
Your responsibilities:
You will be crucial to the execution and optimisation of marketing initiatives that increase traffic, engagement, and conversions. In order to measure performance indicators, develop our online community and test out new growth methods, you will collaborate closely with cross-functional teams.
For a hands-on marketer who is analytical, creative, autonomous, open to feedback, keen to learn, develop, grow and eager to develop with a dynamic team, this is an excellent opportunity.
Skills and experience:
- Experience in digital marketing, content creation, or a similar role (minimum 2 years)
- Strong understanding of email marketing, social media, and basic SEO principles
- Ability to write clearly and adapt tone for different platforms and audiences
- Comfortable with data, able to track and interpret marketing-performance metrics
- Solid organisational and time management skills, able to manage multiple scheduled and ad hoc tasks and deadlines
- Basic design skills using Canva or similar tools (Static & Reels)
- Able to create content (Photography or Video)
- Experience in fundamental website updates (Craft or similar)
- Confidence running small A/B tests or basic conversion rate optimisation
- Plan, create, and schedule engaging content across platforms
- Manage and maintain a content calendar aligned with marketing strategy
- Monitor and report on content performance and audience engagement
- Use trends, algorithms and tools to grow and engage social audiences
- Knowledge of CRM platforms such as Salesforce
- An interest in health and B2B marketing, not for profit organisations and inclusion
- Understanding user journey mapping and how to optimise digital touchpoints
- Experience improving or streamlining service access pathways (e.g. through forms, landing pages)
- Ability to identify friction points in the user experience and propose improvements
- Familiarity with tools like Hotjar or similar UX research tools
- Experience working with personas or segmenting audiences based on needs and behaviours
- Ability to create or contribute to customer journey maps that reflect real user needs
- Website, Design or Development Skills
What We Offer:
- Competitive salary & generous salary packaging options. NFP benefits Packaging up to $15,900 and Meals Card up to $2,700. More take home!
- Employee assistance program, birthday leave and paid parental leave.
- Learning & development opportunities to enhance your career.
- Flexible working arrangements, with a hybrid model (2 days WFH, 3 days in-office).
- Free parking.
What You’ll Bring:
- Proven experience in social media and content creation within a fast-paced working environment.
- 2+ years\' experience in social media, digital, marketing or related role and/or tertiary education in marketing, social media, communications or similar
- Experience using Meta Business Suite, Meta Ads Manager, Meta, Instagram, YouTube, LinkedIn, Google, and other social media for best practice outcomes
- Experience in creating content in Canva or similar
- Experience in creating A/B testing
- Experience using Google Analytics and Google Tag Manager and other analytical platforms
- High levels of computer literacy and experience in using a range of MS Office programs
- A proactive, can-do attitude with a willingness to learn and try recent things
- A passion for digital marketing and a curiosity for trends and what drives audience engagement
- A detail-oriented mindset, you notice the little things that make a big difference
- A genuine interest in helping others connect with services that support their wellbeing
- Flexibility and a positive approach to working in a dynamic, purpose-driven environment
- A collaborative spirit, you enjoy working with others and supporting shared goals
One More Thing: Successful candidates will need to complete a National Police Check (and possibly an International Police Check), plus NDIS Worker and Working with Children checks.
A bit about us:
At MS Plus, we’ve been supporting people to live well for almost 70 years. From allied health, employment, accommodation and wellbeing programs to trusted advice and support, we’re here for people living with MS and a wide range of neurological conditions, including Parkinson’s, Epilepsy, Stroke, Muscular Dystrophy, Motor Neurone Disease and Dementia.
Beyond MS, we’re proud to be recognised as a quality provider of specialist employment services, supported disability accommodation, vibrant wellbeing centres and healthy ageing programs, including in-home care through Care for You at Home. Everything we do is about creating possibilities, breaking down barriers and helping people achieve their goals. Together, we’re building a community of trust, belonging and hope for the future.
MS Plus is an equal opportunity employer and encourages applications from people with a lived experience of disability, Aboriginal and Torres Strait Islander peoples and people from culturally and linguistically diverse backgrounds.
What to do now:
If this great job is for you, please click on Apply.
Salary match | Number of applicants | Skills match
Applicant questions:
- Which of the following statements best describes your right to work in Australia?
- How many years\' experience do you have as a marketing coordinator?
- Which of the following web analytics tools are you experienced with?
- Do you have experience with Search Engine Optimisation (SEO)?
What can I earn as a Marketing Coordinator
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📌 Digital & Growth Marketing Coordinator
🏢 MS Plus
📍 Melbourne