Gracie Barra Tweed Heads is seeking an experienced and motivated Digital Marketing Coordinator (Advertising Specialist) to join our team for an immediate start. This is a full-time ongoing position based in Tweed Heads South, NSW.
This role is responsible for planning, developing and executing advertising and promotional strategies to drive membership growth, improve student retention and enhance the academy’s visibility within the local community. The position combines strategic advertising planning with hands-on campaign execution to support sustainable business growth.
Key Responsibilities
* Researching and analysing local market trends, competitor activity and demographic data to inform advertising strategies.
* Developing practical advertising strategies aligned with enrolment, membership and revenue targets.
* Identifying key target audiences including families, children, adult beginners and fitness-focused individuals.
* Planning and executing local and digital campaigns to increase enquiries, trial class bookings and membership conversions.
* Designing, managing and optimising multi-channel advertising campaigns across digital platforms including Facebook, Instagram and Google Ads.
* Producing promotional content including copywriting, visuals, video creatives, social media posts and local marketing materials.
* Coordinating with designers, photographers, media partners and suppliers to ensure campaigns are delivered on time and within budget.
* Implementing structured lead generation initiatives and supporting promotional pricing campaigns.
* Monitoring and analysing campaign performance metrics including reach, engagement, click-through rates, conversion rates and cost effectiveness.
* Providing performance insights and adjusting campaigns to maximise return on advertising spend.
* Supporting local sponsorships, partnerships and community engagement initiatives to strengthen brand presence.
Skills & Experience Required
* Bachelor degree in Marketing, Advertising, Communications, Business or related field; OR
* At least three years of relevant experience in advertising, digital marketing or promotional campaign management.
* Demonstrated experience managing paid digital advertising platforms including Facebook/Instagram Ads Manager and Google Ads.
* Strong understanding of audience segmentation, media planning and performance analytics.
* Ability to translate business growth objectives into structured advertising initiatives.
* Strong written and verbal communication skills.
* Ability to work independently, prioritise tasks and meet deadlines.
Gracie Barra Tweed Heads is a Jiu Jitsu academy providing Brazilian Jiu-Jitsu programs for children, adults and families within the Tweed Heads community. The academy focuses on discipline, fitness, personal development and community engagement and has been operating locally for several years.
Job Type: Full-time
Pay: $77,000.00 – $80,000.00 per year
Work Location: In person