As a highly skilled campaign strategist, you will play a key role in driving business growth by implementing and optimizing paid media campaigns across multiple platforms.
Campaign Lead Role
This dynamic position involves collaborating with internal stakeholders and external vendors to develop and execute strategies that achieve campaign objectives.
* Plan and execute biddable media campaigns across Google Ads, DV360, and Facebook Ads Manager to reach the target audience and maximize ROI.
* Analyze campaign performance data to identify trends and implement strategies for improvement.
* Manage budgets and forecast spend to ensure cost efficiency across all campaigns.
Your day-to-day tasks will include:
* Campaign planning, execution, and optimization.
* Campaign analysis and reporting.
* Budget management and forecasting.
* Collaboration with internal stakeholders and external vendors.
* Setting up tracking mechanisms to monitor performance.
You will also conduct A/B testing and audience segmentation to refine targeting and creative strategies.
Requirements
* A degree or equivalent experience in Business, Marketing, or an Analytical field.
* Ability to develop and implement biddable campaigns across SEM, programmatic, social, and affiliate channels.
* Experience with biddable campaign management, tracking, and optimization.
* Excellent collaboration and communication skills to work across teams and with external partners.
* Ability to thrive in a fast-paced environment, manage multiple projects, and meet deadlines.
* Passionate about digital marketing and innovation.