About the Organisation
The group is ASX-listed and generates approximately $2 billion in annual revenue, employing 5,500+ people across 1,100+ locations throughout Australia, New Zealand and parts of Asia. Its footprint spans trade, wholesale and retail channels. They supply products, equipment and solutions to a large, national trade and B2B customer base, and spans multiple channels and brands. The environment is fast-paced, operational and matrixed. Success here comes from collaboration, commercial judgement and the ability to execute at scale rather than relying on large teams or rigid structures.
About the Role
This is a newly created Channel Marketing Manager role, focused on growing a portfolio of private label (own-brand) products through a national network. You will own how these brands show up across the Trade channel, translating category and product strategy into effective, on-the-ground activation. Your role is to ensure those products are visible, understood and chosen by trade customers. This is a hands-on, build-from-scratch role, combining strategic planning with detailed execution. You'll shape frameworks, calendars and ways of working, while staying close to delivery.
Key responsibilities include:
* Developing and implementing a channel marketing approach that drives awareness, conversion and repeat purchase of private label brands.
* Building and managing monthly and quarterly promotional calendars aligned to category priorities.
* Planning and delivering integrated campaigns including product launches, promotions and seasonal activity.
* Owning private label placement across monthly / quarterly trade catalogues.
* Extending catalogue-led campaigns across EDMs, e-commerce platforms, websites, in-store materials and sales enablement tools.
* Briefing and managing creative through an in-house design team, ensuring brand consistency and compliance.
* Coordinating promotional mechanics such as spend-and-get offers, giveaways and fulfilment.
* Owning private label brand presence across approximately 50+ trade events per year, including stand design, merchandising and collateral.
* Playing a key role in major national industry events, with end-to-end responsibility from planning through to delivery and review.
* Managing an annual marketing budget of approximately $500k, tracking spend and ROI.
* Defining and measuring campaign performance, analysing sales uplift and optimising activity mid-campaign.
* Working closely with Category, Sales, Digital, Operations and external partners in a matrixed environment.
* Partnering with a Program Manager who owns training and sales enablement, translating field insight into sharper campaigns.
About You
* 5+ years' experience in channel, trade or brand marketing within B2B, industrial or complex environments.
* Experience working with private label, own-brand or multi-brand portfolios, from planning through to execution.
* Strong commercial acumen, with confidence working with budgets, sales data and ROI.
* Proven ability to manage multiple campaigns, stakeholders and deadlines simultaneously.
* A practical, hands-on approach, comfortable being close to delivery.
* Strong stakeholder management skills and the ability to influence without formal authority.
* Comfort operating in ambiguity and building structure as you go.
Experience in the automotive or industrial sectors is helpful but not essential.
To Apply
Click on the APPLY button or contact Michelle Young on for a confidential discussion.
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