We are seeking a Digital Performance Lead to join our Melbourne team on a 14-month contract.The Digital Performance Lead plays a key role in bringing Movember's key performance channels to life, with an emphasis on digital channels.
You will work closely with agency implementation stakeholders, Campaigns, Insights, Content and Brand, Social Media teams, and platform partners where required.This role provides expert implementation and ongoing optimisation of digital performance media buying for Movember.
You will provide channel expertise in implementing, optimising, and reporting on digital and performance-led campaigns.This role is also responsible for integrating activity into plans that consider all media channels and ensuring bought performance campaigns drive overall Movember objectives.The Digital Performance Lead will support and consult on developing channel and media plans, as well as planning budgets to achieve campaign and marketing goals.A key aspect of this role involves driving cross-functional conversations with key stakeholders, including internal and external agencies and partners, to help deliver Movember's goals via paid media.Requirements for this role:Tertiary qualifications (or relevant experience) in marketing communication.Experience managing complex social media, SEM, and digital advertising platforms.Experience managing media budgets and reconciliation.Understanding of tracking and attribution systems.Strategic and creative thinking focused on innovative and measurable solutions.Strong Excel and macros skills.Ability to collaborate with diverse stakeholders globally and across departments.Proven success in driving SEM and paid social media results.Problem-solving skills and attention to detail.Project management experience, delivering on time and within budget.Desirable skills:Fundraising and not-for-profit marketing experience.Knowledge of programmatic, video, and podcast advertising.Knowledge of website technologies and SEO.Availability to travel domestically or internationally.
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