**Duties and Responsibilities**:
- Develop and execute targeted EDM campaigns for events to drive engagement and conversions.
- Analyse user behaviour and campaign performance using Power BI for actionable insights.
- Manage the technical implementation of marketing tools and platforms.
- Collaborate with cross-functional teams to align marketing efforts with overall business goals.
- Mentor and coach marketing teams for consistent, high-quality campaign delivery.
- Oversee the end-to-end process of marketing strategies from planning to execution.
- Optimise workflows to enhance user acquisition, engagement, and retention.
**About You**:
- Strong experience in executing and managing EDM campaigns.
- Proficient in using Power BI for data analysis and reporting.
- Hands-on experience with marketing tools and technical implementation.
- Proven ability to mentor and guide teams effectively.
- Exceptional organisational and project management skills.
- Analytical mindset with a focus on data-driven decision-making.
- Ability to collaborate with diverse teams and achieve results.