As we continue to scale globally, we are expanding our Paid Performance team and are looking for a Performance Marketing Manager to lead the execution and optimisation of our paid digital strategy across key markets including the US, UK and Australia. This role is built for a true growth operator: someone who has scaled paid media budgets, broken into new international markets and treats every dollar of spend as an investment with measurable return.
This is an exciting opportunity for a commercially minded and highly analytical marketer who thrives in a fast-paced eCommerce environment and wants to make a direct impact on global growth.
Key Responsibilities
* Own and scale performance marketing execution across all acquisition channels including paid search, paid social, programmatic and emerging platforms
* Develop and execute a global growth roadmap, identifying and prioritising scale opportunities in both current and new markets, and the channel mix required to scale profitably
* Manage the monthly media buying budget across multiple currencies and markets, balancing efficiency with growth targets
* Set, monitor and optimise efficiency metrics including ROAS, NC ROAS, MER, CAC, payback period and contribution margin, with a strong focus on new customer acquisition and LTV:CAC ratios
* Build and run a structured experimentation roadmap covering creative testing, audience expansion, bidding strategies, landing page optimisation and incrementality testing
* Localise creative, copy and offer strategy by market in partnership with the creative team, ensuring relevance across the US, UK, AU and future expansion markets
* Partner closely with the Digital Director on forecasting, budget planning and quarterly growth targets
* Work collaboratively with the Performance Marketing Specialist to support campaign strategy, implementation and team development
* Drive measurement and attribution maturity, including MMM, incrementality testing, server‐side tracking (CAPI), consent mode and post‐iOS14 measurement frameworks
* Partner with CRM, retention and lifecycle teams to ensure paid acquisition feeds into a strong full‐funnel customer journey
* Identify opportunities to improve and streamline processes within the performance marketing function and across supporting teams
* Build and maintain strong relationships with platform account managers, agencies and external partners, leveraging betas and alpha access wherever possible
* Stay ahead of platform updates, emerging channels, AI‐driven media buying tools, awards and brand recognition initiatives
Skills & Experience
* 5+ years in a Performance Marketing, Paid Media or Growth Marketing role, ideally in DTC or fashion eCommerce
* Demonstrated track record scaling paid media budgets meaningfully while maintaining or improving efficiency
* Hands‐on experience launching and scaling paid media in international markets, particularly the UK; experience entering net‐new geographies is highly valued
* Strong analytical mindset with exceptional attention to detail and fluency in pulling, interrogating and acting on data
* Comprehensive understanding of attribution modelling, incrementality testing and MMM platforms (e.g. Northbeam, Triple Whale, Recast, Measured)
* Deep expertise in Meta Ads and Google Ads, with working knowledge of TikTok Ads, Pinterest, YouTube; programmatic is highly regarded
* Strong grasp of GA4, server‐side tracking, CAPI implementation and the post‐privacy measurement landscape
* Creative eye: ability to brief, evaluate and iterate on direct response creative at velocity
* Commercial mindset: comfortable speaking the language of margin, payback and LTV, not just ROAS
* Excellent communication and stakeholder management skills across cross‐functional and cross‐timezone teams
* Ability to thrive in a fast‐paced, high‐growth environment with shifting priorities
Perks
* Generous employee discounts
* Team events and social activities
* Beautiful brand new office
* Dog‐friendly office
* Fully stocked pantry with snacks and beverages
* Birthday leave to celebrate your day
* Hybrid working model + so much more
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