The ideal candidate will have experience in developing and delivering engaging social media content and campaigns. They will also possess comprehensive knowledge of LinkedIn, Facebook, and other social media platforms as well as associated metrics. Additionally, they should be familiar with workflow management tools such as Monday.com or similar, software to generate images for social media like Canva or similar, and proven ability to develop and deliver social media strategies and plans to achieve specific business outcomes.
Key Responsibilities
* Develop and implement a social media strategy and plan for the APAC region that aligns with the company's strategic direction and marketing priorities.
* Manage social media content to achieve a balance of content across strategic initiatives, markets, brands, people, project stories, corporate information, and regional information.
* Maintain the APAC social media calendar and process for requesting social media posts.
* Develop reports and data-driven insights to advise Marketing & Communications Leads on social media best practice.
* Collaborate with our Digital Marketing, Content Specialists, Sector Marketing Leads, and relevant functions to deliver creative, differentiating, and engaging social media campaigns.
* Drive engagement internally to promote employee advocacy using social media, including the development of guides, toolkits, success stories, and other resources to demonstrate and reinforce value.
* Collaborate with our Global Marketing team to ensure a consistent enterprise approach.
* Support the Global Alumni Program Lead as required to leverage and promote the program in APAC.
Qualifications and Skills
* Experience and demonstrated success in developing and delivering engaging social media content and campaigns.
* Comprehensive knowledge of LinkedIn, Facebook, and other social media platforms and associated metrics.
* Exposure to workflow management tools such as Monday.com or similar.
* Familiarity with software to generate images for social media such as Canva or similar.
* Proven ability to develop and deliver social media strategies and plans to achieve specific business outcomes.
* Solid writing skills.
* Ability to influence, guide, and lead multiple stakeholders.
* Familiarity with the Microsoft Office suite and emerging AI tools such as CoPilot.
* Strong business acumen.
About This Opportunity
This role is an exciting opportunity for a motivated and experienced social media professional to join our team and contribute to driving the growth of our social media presence across the APAC region.
Why Work with Us
We offer a dynamic and inclusive work environment that values diversity, equity, and inclusion. Our company is committed to providing opportunities for personal and professional growth, and we are proud to be an equal opportunity employer.