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Join to apply for the Trade Marketing Specialist- IBP role at Metcash
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Join to apply for the Trade Marketing Specialist- IBP role at Metcash
About The Opportunity
As a Trade Marketing Specialist, you’ll be responsible for developing and executing go-to-market strategies for new product development and priority brands. You will collaborate with the Brand and Portfolio Manager to create innovative activation plans that drive sales growth and engagement among retailers and consumers.
In this Role
* Manage and optimize the brand portfolio to meet the needs of shoppers and retailers across the ALM network.
* Support category and channel strategies through promotional calendar management and product range planning.
* Assist in developing G3 Go-To-Market strategies for new product launches, ensuring alignment with business goals.
* Plan and execute marketing campaigns, promotions, and initiatives to influence trade and retail partners.
* Evaluate trade marketing programs and adjust strategies to improve performance.
* Manage the IBP trade marketing budget to ensure effective use of resources and ROI.
* Coordinate with creative teams and agencies to develop assets for various stakeholders.
* Introduce innovative ideas to keep the brand portfolio dynamic and market-relevant.
* Organize key events and PR activities to maximize brand exposure.
* Develop digital and social media content for Independent Beverage Partners.
You’re Likely a Match If
* You have 5+ years of experience in trade marketing, retail, or brand marketing, preferably in retail, FMCG, or liquor industries.
* You have a proven track record of successfully launching and growing new products.
* You possess strong financial acumen and budget management skills.
* You are creative, innovative, and able to execute ideas efficiently.
* You have excellent project management skills and can handle multiple tasks simultaneously.
* You are skilled in data analysis, trend recognition, and translating insights into actions.
* You have influential communication skills and can collaborate effectively with internal teams.
Life at Metcash
Experience a supportive, flexible work environment with numerous benefits, including a 5th week of annual leave, well-being and volunteer days, career development opportunities, gender-neutral parental leave, and more.
About Us
Metcash is Australia’s leading wholesale distribution company, supporting independent retailers across food, liquor, and hardware sectors. We are committed to diversity, inclusion, and sustainability, actively promoting a welcoming workplace for all backgrounds, including First Nations peoples.
Join us and be part of something bigger!
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