Job Title
The Role
As a Senior Regional Marketing Specialist for the Asia Pacific region, you will be responsible for developing and implementing integrated marketing campaigns to promote Microsoft Dynamics and partner products and services. These campaigns will aim to meet new revenue and customer acquisition targets.
Your primary objective will be to contribute to and implement marketing strategies that drive business growth, increase brand awareness, and enhance customer engagement.
Key Responsibilities:
* Develop and deliver approved marketing plans in line with company objectives.
* Ensure all campaigns are country-specific, delivered on time, within budget, in line with corporate brand identity, and meet standards of quality.
* Review campaign performance and ROI.
* Communicate with target audiences to generate new business leads and identify opportunities within the customer base.
* Create brand awareness across APAC.
* Write marketing copy for both online and direct campaigns.
* Organise and attend events, including webinars, conferences, and exhibitions.
* Work with the global marketing team to generate creative content, enhance audience engagement, and search engine rankings.
* Develop database and ensure new leads and contacts are captured and maintained in CRM.
* Create, produce, and develop marketing collateral.
* Develop relationships with key stakeholders, both internal and external (Microsoft).
* Develop client references in the responsible countries.
* Conduct market research using customer questionnaires or the web.
* Monitor and report competitor activities in the responsible countries.
Requirements and Qualifications:
* Experience across the full integrated marketing remit in a B2B environment.
* Strong communication and interpersonal skills.
* Commercial awareness, ability to identify marketing opportunities, and think strategically.
* Copywriting and proofreading skills.
* Creativity and an eye for detail.
* Excellent written and spoken English as this will be the language of communication with other entities.
* Analytical skills to evaluate marketing campaigns.
* Self-driven and self-motivated.
* Ability to work well under pressure.
* Ability to foster good working relationships.
* Recognised marketing qualification.
* Microsoft Office and CRM skills.
* Cantonese and Mandarin are a plus.
* Experience within the software industry is desirable.
* Experience with digital marketing is an advantage.
About You
We are looking for a talented and experienced marketing professional who can bring innovative ideas and strategic thinking to our team. If you have a passion for marketing, excellent communication skills, and a strong track record of delivering successful campaigns, we would love to hear from you.