This is an in-person role based in New York, NY working with a small team.
To be considered, you must attach a resume and send a cover letter to (emailprotected).maude is looking for a Retention & Ecommerce Manager who is capable of combining analytical rigor with compelling brand storytelling to build and execute both growth and retention strategies to drive profitable growth and foster a dedicated customer journey.To make this happen, you'll develop a deep understanding of the maude brand, assess our consumer journey, and manage new and return customer marketing programs across multiple channels.
The ideal candidate takes a people-first approach to marketing and is a thoughtful strategist and executor who thrives on building customer loyalty.
This role will report to the Director of Marketing.Responsibilities :Drive DTC marketing, media strategy, and growth : This role will be responsible for optimizing the customer journey from initial conversion to retention and loyalty.
We are looking for a highly analytical person with a proven track record of driving and accelerating revenue growth by increasing retention within customer segments.Oversee subscription strategy and growth : Lead all facets of the subscription program's growth, informing maude's subscription-specific acquisition strategy, website, and lifecycle experiences.Support customer acquisition : Partner closely with fractional growth agency and Acquisition Manager to expand the customer base, focusing on profitability of the first order, testing new channels, and driving customers through the marketing funnel.Ensure a best-in-class digital experience : Utilize customer insights, working cross-functionally across CX, product, tech, and growth teams to optimize for a best-in-class user journey.
Manage the digital experience to encourage frequency and retention.Drive consumer insights and performance reporting : With our data tools, understand and report on marketing performance, customer behavior, sales data, and feedback to create insights that inform acquisition, retention, and LTV strategies.A / B testing roadmap : Build and execute testing plans onsite and via email, sharing results and best practices to optimize growth and messaging.Optimize and activate segmentation : Identify key customer cohorts, manage VIP programs, and tailor messaging to enhance engagement and ROI, utilizing a test-and-learn approach.Evolve channels : Expand and adapt marketing, ecommerce, and retention channels to stay ahead of industry best practices and platform capabilities.Qualifications :Experience in beauty / personal care is strongly preferred.5-6 years in retention and CRM/email marketing, including content creation, segmentation, A/B testing, and automation.Proficiency in building email campaigns/flows; SMS experience (Klaviyo) and Shopify+ are required.Comfort with Google Analytics and data tools (e.g., Looker).SQL and HTML skills are a plus.Strong data-driven approach with an understanding of brand building.Proficiency in Microsoft Excel, Google Suite, and project management tools like Airtable.Excellent communication and writing skills.Resourceful with a knack for identifying opportunities and challenging norms.About Us :maude is a modern, direct-to-consumer sexual wellness startup launched in April 2018, featured in The NY Times, Vogue, Forbes, and Fast Company.
We focus on quality, simplicity, and inclusivity, creating body-safe, accessible essentials.
Backed by top-tier investors, maude aims to improve sexual wellness for all.
In 2022, we launched in Sephora, marking a historic first for a sexual wellness brand in the retailer's 52-year history.
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