We're looking for a driven and experienced
PR Manager
to lead our global PR and influencer strategy across
Billini & Banbe.
This role is central to building brand visibility, driving engagement, and supporting commercial growth through high-impact influencer campaigns, PR initiatives, and brand activations.
You'll be a strategic thinker with a hands-on approach, confident managing relationships, budgets, and campaigns across Australia, the US, and emerging markets.
Key Responsibilities
Influencer Relations & Campaign Management
* Develop and execute a global influencer strategy aligned with brand and commercial objectives
* Manage end-to-end influencer campaigns including sourcing, briefing, negotiations, contracting, approvals, and performance optimisation
* Build and maintain senior relationships with influencers, agencies, stylists, and industry partners
* Oversee influencer gifting strategies across organic and paid placements
* Review and approve influencer content to ensure brand alignment, quality, and consistency
* Manage campaign budgets to deliver strong ROI
Public Relations & Brand Communications
* Plan and deliver PR initiatives including press releases, pitching, media outreach, and editorial strategy
* Build strong relationships with media, editors, stylists, PR agencies, and brand partners
* Identify and capitalise on PR opportunities around launches, collaborations, store openings, and key brand moments
* Ensure cohesive brand storytelling across all earned media channels
* Collaborate with internal teams to amplify brand voice
Events & Activations
* Lead the planning and execution of brand events, influencer activations, launches, and VIP experiences
* Identify strategic partnerships and collaborations to elevate brand moments
* Oversee guest strategy, talent alignment, and event experience standards
* Manage event budgets, timelines, and execution in collaboration with internal and external stakeholders
Reporting & Team Leadership
* Track and analyse PR and influencer performance including coverage, reach, engagement, sentiment, and ROI
* Report on campaign performance against KPIs with actionable insights
* Use data to inform strategy, talent selection, and content direction
* Lead, mentor, and develop the PR team
* Own and manage PR and influencer budgets across all activity
About You
* 5+ years' experience in PR, communications, and influencer marketing
* Proven experience managing influencer relationships and gifting strategies
* Experience working across international markets (highly regarded)
* Highly creative with a strong eye for brand, content, and storytelling
* Strong organisational and project management skills
* Analytical mindset with experience tracking performance and KPIs
* Confident managing budgets and optimising spend for maximum impact
* Passionate about building brand awareness and desirability on a global scale
Why work at Billini?
* Enticing remuneration package
* Hybrid working arrangement: 1 day work from home, 4 days work from the office
* Generous staff discounts on Billini and Banbe products
* Modern office space in Marrickville
* Close to transport links – our office is less than a 10 minute walk from Sydenham train station
* A day off on your birthday
* Enjoy regular team bonding events
* Dog friendly office
About us:
Billini is Australia's leading and fastest growing brands of women's fashion footwear and accessories at affordable price points. Banbe Eyewear is a sister brand setting a new high for fashion eyewear across the globe. Our stylish designs, value for money proposition and talented team have set the stage for our continued success and global growth. Collectively our brands have grown to more than 1,000 global stockists as well as our own 43 retail stores located in Australia and powerful online stores: and
When you join Billini, you become part of a vibrant family that focuses our values: passion, collaboration, and progression.