JOB TITLE: Remote Marketing Leader (Digital Marketing, SEO and Website)
STATUS: Full-time, 40 hours per week
SCHEDULE: Monday–Friday, 8:30am–5:30pm AEDT
START DATE: ASAP
ROLE OVERVIEW
The client is a fast-growing Australian provider of client-centered mental health and disability support services. With operations spanning Queensland, New South Wales, Victoria, South Australia, and Western Australia, they are committed to delivering high-quality allied health and therapeutic support across the country. Their rapid expansion includes launching several branch companies focused on allied health training, private Medicare services, and NDIS-related innovations. To support this continued growth, our client is investing in building a strong internal digital marketing capability.
RESPONSIBILITIES
Marketing Execution and Campaigns
Implement digital marketing strategies aligned with business growth goals
Translate internal strategies into effective multi-channel campaigns
Execute automated marketing flows and optimize campaign content
Website Management and SEO
Manage and optimize existing WordPress websites
Build new websites from the ground up, including structure, content, and functionality
Perform SEO audits and implement improvements (on-page, off-page, technical)
Monitor and improve page speed, keyword optimization, indexing, and site health
Email Marketing and Automation
Manage Mailchimp campaigns, including segmentation, scheduling, and performance optimization
Set up AI-powered automation within Mailchimp
Produce weekly campaign performance reports Analytics and Reporting
Use Google Analytics and Funnel.io to create actionable reports and dashboards
Deliver SEO and campaign performance reports on a fortnightly basis (monthly after stabilization)
Provide insight into conversion rates, traffic sources, and lead performance
Social Media Management
Manage and grow engagement across Facebook, LinkedIn, Instagram, and Pinterest
Revive underused channels and explore new opportunities such as TikTok
Plan, run, and optimize paid ad campaigns
Lead Generation and Conversion
Increase weekly client intake from current 14 to 20 within the first month, then by 5 more per month
Track and optimize lead funnels and user journeys across all platforms
System Collaboration
Work within Microsoft Planner and SharePoint for task management and collaboration
Integrate campaign and content workflows with internal systems
KEY QUALIFICATIONS
Bachelor's degree in Marketing, Communications, or related field (Master's
preferred)
Minimum 5 years of experience in digital marketing, with 2+ years in a leadership or independent role
Advanced knowledge of WordPress, SEO tools (SEMRush, Moz, etc.), and Google Analytics
Strong experience with Mailchimp and social media marketing
Familiarity with Microsoft platforms including Planner, SharePoint, and Dynamics 365 (preferred)
Proven portfolio showcasing website builds, SEO improvements, and campaign results
Strong communication, analytical, and project management skills
Preferred Experience
Background in healthcare, NDIS, or mental health (not required but advantageous)
Knowledge of Funnel.io and Power Platform
Experience with graphic design or video editing tools
Certifications in digital marketing or SEO
Key Performance Expectations
First two company websites edited and optimized within two weeks
Weekly client intake target of 20 by end of Month 1, scaling up by five leads monthly
Launch and optimization of two additional websites by Month 4
Consistent delivery of high-quality, insight-driven reports
Clear growth in traffic, engagement, and conversion across all platforms
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