We're looking for a Social Media Assistant to join our team and help grow our online presence across TikTok, Instagram Reels, and YouTube Shorts.
This role is for someone who gets social media: trends, hooks, storytelling, and what actually makes content perform, and is excited to create fun, high-energy content in a real-world environment with dogs, staff, and daily action.
What You'll Be Doing
Content Creation & Editing
* Film short-form video content on-site
* Edit videos using CapCut (and photo editors where needed)
* Apply strong hooks, pacing, captions, and visual storytelling
* Understand and optimise for watch time, hold rate, and virality
* Edit & assist with long-form YouTube content
Content Strategy & Ideas
* Come up with content ideas, trends, and concepts
* Write simple scripts and shot lists for videos
* Adapt trends to fit our brand, dogs, and audience
* Repurpose content across platforms
Publishing & Community
* Schedule posts to Instagram
* Upload content to TikTok, Instagram Reels, and YouTube Shorts
* Reply to comments and engage with the community in brand voice
Growth & Analytics
* Understand platform analytics (views, retention, engagement)
* Track what's working and what isn't
* Improve content performance over time through testing and iteration
* Help organically grow social media accounts (no paid ads)
Platforms You'll Work With
* TikTok
* Instagram Reels
* YouTube Shorts
* YouTube long-form
What We're Looking For
* Strong understanding of short-form video trends
* Experience with CapCut and basic photo editing tools
* Knows how to film vertically for social (angles, lighting, framing)
* Understands hooks, storytelling, pacing, and retention
* Comfortable being on-site, filming dogs and staff
* Organised, proactive, and creative
* Genuinely loves dogs (important)
Bonus Skills:
* Long-form YouTube editing
* Thumbnail creation
* Experience growing accounts organically
* Understanding of brand tone and content pillars
* Meta Ads and Account structure
Why Work With Us?
* Fun, fast-paced, creative environment
* Real-world content (not stock footage or boring office posts)
* Opportunity to grow with the brand
* Hands-on experience building social accounts that actually matter
* Dogs. Lots of dogs.
Job Types: Part-time, Subcontract, Casual, Freelance
Pay: $30.00 – $50.54 per hour
Expected hours: 15 – 30 per week
Benefits:
* Employee discount
* Work from home
Work Location: On the road