Kryal Castle is Australia's only medieval adventure park and accommodation venue, offering a unique mix of history, entertainment, education and hospitality. With attractions that include jousting tournaments, wizardry, knights' battles, and dragon's lairs, complemented by a variety of on-site accommodation options, Kryal Castle is a landmark of entertainment and hospitality in Victoria.
The Castle has seen significant growth in visitor numbers and revenue, and we're now looking for a driven Sales Executive to take our commercial results to the next level.
The Opportunity
We're seeking a hands-on, commercially minded Sales Executive to lead all sales activity across Accommodation, Education, and Events. This is a proactive sales role focused on generating new business, building relationships, and closing deals — not just waiting for leads to come in.
The ideal candidate will bring energy, initiative, and a genuine passion for creating memorable experiences.
Key Responsibilities
* Drive sales across three core business areas:
* Accommodation: Increase occupancy through direct and group bookings.
* Education: Grow school excursion bookings and partnerships with educational institutions.
* Events: Sell private functions, weddings, corporate retreats, and special events.
* Develop and execute a quarterly sales plan with measurable targets for each area.
* Build strong relationships with schools, tourism operators, corporate clients, and travel agencies.
* Respond quickly to inbound leads while focusing on outbound prospecting and follow-ups.
* Work closely with the marketing team to align campaigns and convert enquiries into bookings.
* Maintain accurate reporting on leads, conversions, and revenue.
* Represent Kryal Castle at industry events, expos, and tourism networking opportunities.
* Collaborate with the operations and events teams to ensure smooth handover of booked events and group stays.
* Identify new revenue opportunities and partnerships to extend Kryal Castle's reach.
Skills & Experience
* Minimum 3–5 years' experience in a sales role, ideally within hospitality, tourism, or events.
* Proven record of achieving or exceeding sales targets.
* Strong verbal communication skills and confidence in presenting to clients.
* Experience managing a sales pipeline from enquiry to close.
* Well-organised, self-motivated, and comfortable working independently.
* Ability to multitask across several business segments.
* Knowledge of CRM systems, booking platforms, or event management software. NewBook is an advantage.
Personal Attributes
* Results-driven and tenacious — someone who thrives on hitting goals.
* Warm, engaging, and genuinely passionate about guest experiences.
* Professional yet creative in approach — can think outside the box to secure bookings.
* Team player who enjoys collaborating with marketing, operations, and leadership.
What We Offer
* Competitive salary with achievable commission structure based on performance.
* Opportunity to work within one of Australia's most iconic attractions.
* Supportive management and a chance to shape the commercial success of a growing business.
* A fun, unique environment — no two days are the same at a medieval castle.
Apply through SEEK with your resume and a cover letter telling us why you're perfect for the role.
We anticipate strong interest in this position and will shortlist candidates before the closing date.