Insurance Email Marketing Specialist B2C APAC
Drive retention and growth through email marketing channels for direct to customer (B2C) Insurance products within the Asia Pacific region.
Key Responsibilities:
* Develop comprehensive email marketing strategies to achieve overall B2C revenue goals and program objectives.
* Manage the execution of acquisition and retention email marketing campaigns, including setting campaign targets, collaborating with local country marketing leads on creative briefs, and ensuring compliance with regulatory standards.
* Analyze and optimize email creative content and list segmentation to determine most effective execution methods.
* Monitor, track, and report key email performance metrics to relevant stakeholders.