* Permanent full-time position offering competitive salary, MVA & Bonus
* Excellent career progression, learning opportunities
* #1 Dairy Global company with a portfolio of awesome market leading brands
About the Opportunity
Reporting to the Commercial Director, the Category Manager will collaborate with the Customer & Marketing Teams to 'be the voice of the shopper' within Lactalis and provide simple, compelling and actionable insights about shopper behaviour and needs to enable a 3‐way‐win (shopper, customer & Lactalis).
Responsibilities
* Define clear and compelling retail strategies that support sustainable category growth for our retail partners and Lactalis.
* Develop robust shopper and consumer insights from various data sources and transform these into actionable insights that support Lactalis brands and drive category growth.
* Work with Marketing and Sales in the development of external presentations in line with expectations of a "category captain" that support Customer Range Reviews, Workshops and major product launches.
* Develop and review online and in‐store promotional initiatives and guidelines.
* Develop, in conjunction with Marketing and Sales, a category approach to all product development with an emphasis on sales launch strategy and price positioning.
* Set business priorities each cycle, based on key marketing activities, for activation by field sales.
Qualifications
* Ability to analyse and draw insights from large and complex data sets.
* Excellent verbal and written communication skills.
* Effective presentation skills.
* Collaborative approach and ability to think outside the norm.
* Knowledge of Circana and shopper analytic tools such as Quantium and Synergy.
* Intermediate proficiency in Excel.
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