Thomas Archer Homes is an architecturally led Melbourne builder, designing individually refined homes with a distinct modern edge. Guided by our in-house team of Registered Architects, Interior Designers and construction experts, every home is shaped through collaboration and crafted with intent.
Reporting to the Managing Director, you'll be the strategic owner of marketing, brand, and digital performance. You'll set the direction, then make it happen with partners and suppliers. You'll work across Thomas Archer's portfolio and ranges, from pre-designed series through to custom design and build.
**What you'll be responsible for****
* Strategy and planning: set the plan, budgets, channel strategy, reporting rhythm, and priorities
* Brand custodian: protect the premium look and feel across every channel and customer touchpoint
* Own the lead funnel & performance: enquiry → lead → appointment → sale
* CRO and funnel improvement: test, learn, refine landing pages, lead journeys, and conversion points
* Partner leadership: oversee and performance-manage agencies, suppliers, and creative partners
* Growth: drive outcomes in existing and new segments through premium positioning and measurable performance
*What success looks like*
* A clear marketing strategy executed with partners, on time and on budget
* Stronger enquiry and lead generation, with better lead quality
* Improved conversion rates through smarter funnel design, CRO, and performance media
* A brand presence that feels refined and premium with consistency and discipline
**What you'll bring**
* Senior marketing experience with deep digital/performance capability
* Proven results in lead generation, funnel optimisation, and CRO
* Strong agency management skills (briefing, governance, KPIs, optimisation)
* Commercial judgement and clear communication
* High standards in brand, creative quality, and customer experience
**If you're driven by performance and you care about craft, detail, and brand integrity, this is a rare seat.****