About the Role:
We have an exciting parental leave position available until April 2026 for a Marketing Content Design Coordinator in the Marketing & Content Operations Team. This role plays an important part in building trust and enhancing customer experiences.
The Marketing & Content Operations Team governs and manages customer-facing content to build trust and enhance customer experiences. As part of this team, the Marketing Content Design Coordinator is responsible for planning, designing and delivering content experiences focused on water education and conservation to inspire behaviour change and build brand connections with our customers.
You'll work closely with a range of subject matter experts and digital, media and marketing specialists to plan content and implement our content optimisation roadmap and strategy. The role works across all our owned customer channels with a focus on the website, so digital content skills are a must to ensure best practice digital content publishing while applying customer insights and search engine optimisation techniques.
Key Responsibilities
* In collaboration with the Social Media Marketing Coordinator, you'll manage and create annual and quarterly content plans and turn them into reality to support our business strategy and drive behaviour change in customers.
* Champion content best practice and our customers' needs through the business and build positive stakeholder relationships that foster knowledge sharing to support effective content planning and delivery.
* You'll work closely with other content coordinators and designers in your team to deliver content plans and explore visual content opportunities to simplify information and improve engagement.
* Ensure all published brand and marketing content follows user experience principles and digital methodologies, is optimised for search, and is consistent with the brand, writing and digital style guides.
* Utilise customer insights and analytics e.g. Voice of Customer, CVS, web insights and systems data to identify customer information needs and understand pain points, for continuous content improvement.
* Liaise with agencies and external production partners to gather additional insights that will shape content outcomes and provide our business stakeholders with recommendations.
* Monitor and review brand and marketing content on the website and identify areas of optimisation and improvement to make recommendations towards the strategic development of the website.
* You'll chair our Content Planning Group sessions and engage with relevant stakeholders regularly to improve content collaboration and creation - to finalise content plans, align content production activity and agree on key milestones.
Your Skills and Experience
We're looking for someone with a background in marketing, content marketing, communications, business or a related discipline, who has considerable experience in content management and planning and content processes and applications.
Other essential skills include the ability to translate business goals, stakeholder needs and feedback into actionable steps and recommendations to deliver content and content experiences with impact, as well as the ability to communicate complex issues effectively to a diverse range of audiences.
We're also looking for someone with high focus on collaboration, especially in cross-functional teams, working across multiple projects, and strong ability to produce and edit content to meet customer information needs and tell a compelling brand story.
Familiarity with content management system and workflow management tools & Web Content Accessibility Guidelines highly regarded.
What We Offer
We encourage applications from every background, including Aboriginal and Torres Strait Islander people, people with disability, women, youth, LGBTQIA+ folks and people from culturally and linguistically diverse backgrounds.
We are committed to ensuring an accessible and inclusive work environment to enable people with disability to participate fully in all aspects of employment.