About Success Tutoring
Success Tutoring is one of the fastest-growing education franchisors, empowering K-12 students through personalised learning and a motivation-driven tutoring model. With a rapidly expanding franchise network across Australia and international markets, we are redefining the tutoring industry and building a global brand that inspires, uplifts, and creates impact through education.
Role Overview
We are seeking a strategic, high-performing Chief Marketing Officer (CMO) Consultant to lead and elevate our marketing function on a part-time basis. This role is ideal for an experienced marketing leader who thrives in a fast-paced, entrepreneurial environment and is passionate about building world-class marketing engines for growing franchise brands.
You will guide our marketing team, shape brand strategy, and drive demand-generation initiatives to support both franchise growth and student enrolments across the network.
This is a consultancy-based role with flexible hours, reporting directly to the CEO.
Key Responsibilities
* Strategic Leadership
o Develop and refine the company-wide marketing strategy aligned with growth objectives.
o Advise the executive team on branding, positioning, and market opportunities.
o Oversee marketing calendar, launch campaigns, and performance planning.
* Team Leadership & Management
o Lead and mentor a team of marketing assistants focused on content, social media, and CRM campaigns.
o Implement accountability, productivity systems, and creative workflows.
o Run weekly marketing stand-ups and reporting meetings.
* Growth & Demand Generation
o Design and optimise funnels for franchise recruitment and student acquisition.
o Oversee paid ads strategy (Meta, Google, TikTok), email marketing, content strategy, and partnerships.
o Ensure landing pages, websites, and conversion systems are optimised.
* Brand & Creative Direction
o Maintain and evolve brand tone, creative direction, and campaign quality.
o Review and approve key marketing content.
o Support the growth of video-based personal branding and PR opportunities.
* Data & Reporting
o Monitor dashboards and KPIs across CAC, CPL, LTV, engagement, and funnel performance.
o Implement tracking systems and attribution reporting.
Type & Structure
* Contractor and Retainer model (~8 hours per week)
* Remote work with flexibility
* Available for weekly leadership check-ins, team calls, and performance reporting
Compensation
* $60–$150 per hour (depending on experience)
* Retainer structure aligned to weekly hours
Why Join Us?
* Shape the marketing engine of a fast-scaling global education brand
* Work directly with the CEO & executive leadership team
* Lead a motivated team and build scalable marketing systems
* Flexible, high-impact strategic role
* Proven experience as a senior marketing leader or CMO (preferably in franchising, education, or multi-site brands)
* Deep knowledge of digital marketing funnels, paid ads, content marketing, and brand building
* Demonstrated ability to lead, coach, and scale marketing teams
* Analytical and data-driven with strong performance marketing understanding
* Highly organised, proactive, and execution-focused
* Strong communication and creative direction skills
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