Marketing Insights and Leads Analyst Role
This pivotal new role is within the Operations and Enablement Team, supporting the Sales and Marketing functions. The team focuses on elevating brand profiles, boosting awareness, and driving audience engagement and lead generation for new courses and initiatives.
The ideal candidate will have:
* Experience in marketing, preferably in the education industry.
* In-depth knowledge of marketing principles and best practices, including market research, segmentation, positioning, and campaign management.
* Strong analytical skills, with the ability to interpret data and make data-driven marketing decisions.
Key responsibilities include:
* Championing continuous improvement initiatives to enhance data-driven decision-making within the team and business.
* Developing marketing, communication, and activity plans that boost awareness and drive audience engagement.
* Optimizing online marketing campaigns and improving conversion rates.
* Collaborating with student recruitment teams to develop sales enablement materials and support their efforts in promoting new and existing courses.
The role is designed to harness market and pipeline behavioral data to inform strategy, increase organizational insight, and drive performance.
Core Competencies
* Excellent written and verbal communication skills, with exceptional attention to detail and accuracy.
* Highly numerate and analytical with strong data manipulation and modeling skills.
* Curious, inquisitive, and persistent when solving a problem.
What We Offer
* Flexible working arrangements.
* Role ownership and development with an opportunity for growth.
* Dynamic, collaborative, and fast-paced environment with real impact.