White Fox is a globally recognised fashion brand loved by babes and celebs worldwide.
Established in 2013 and based in Sydney, Australia, White Fox has quickly become the go-to online fashion destination and is continuing to take over wardrobes everywhere.
Key Responsibilities
Performance Marketing
* Strategy Development: Create and implement performance marketing strategies to drive traffic, increase sales, gain followers etc.
* Campaign Coordination: Work closely with the agency managing paid media channels to ensure campaigns are aligned with brand objectives and optimised for performance.
* Analytics and Reporting: Analyse campaign performance using tools like Google Analytics, and prepare reports to communicate results and insights to stakeholders.
* Optimisation: Continuously test and optimise campaigns to improve performance. This includes A/B testing, adjusting targeting, and refining ad creatives in collaboration with the agency.
* Collaboration: Work closely with other teams, such as content, creative, graphics, PR and product teams, to ensure campaigns are aligned with overall brand messaging and objectives.
* Market Research: Stay up-to-date with the latest trends and best practices in performance marketing and the women's fashion industry.
Affiliate Marketing
* Program Management: Oversee the affiliate marketing program, ensuring it aligns with the brand's goals and objectives.
* Program Optimisation: Effectively optimise with top affiliates including flat fee and CPAi based placements to drive sales and boost performance.
* Relationship Management: Build and maintain strong relationships with affiliates, providing support and guidance to help them succeed.
* Performance Monitoring: Regularly analyse affiliate performance metrics, such as click-through rates, conversion rates, and sales. Use this data to optimise campaigns and improve performance.
* Administrative Tasks: Managing order cancellations and ensuring invoices are paid, among other routine administrative duties.
General
* Budget Management: Allocating and managing the budget for performance marketing, ensuring efficient use of resources to maximise ROI.
* Ad Campaign Implementation: Independently build, schedule and report on ad campaigns
* Customer Insights: Utilise customer data and insights to inform marketing strategies and improve campaign targeting.
* Competitor Analysis: Monitor competitors' activities and performance to identify opportunities and threats.
* Weekly Budget Reporting: Prepare and present weekly reports on affiliate and performance marketing activities, using tools like Google Analytics and paid media platforms. Include key metrics, insights, and recommendations for improvement.
* Briefing Marketing Materials: Create detailed briefs for the graphics team to ensure marketing materials are developed according to campaign requirements, trends and brand guidelines.
* Marketing Material Handover: Efficiently hand over marketing materials to the appropriate agency, account managers and other team members
* Training Experience - Actively train and upskill team members in briefing, building and reporting on ad campaigns
Requirements
* 3-4 years’ management experience is required
* Minimum 3-4+ years’ experience managing SEM and Affiliate campaigns (in-house or agency-side)
* Strong ad campaign implementation experience using platforms such as Meta, Tiktok, Pinterest, Snapchat and Spotify
* High-level proficiency in Google Workspace (Sheets, Slides, Docs), MS Excel, PowerPoint, and Word
* Strongly ability to analyse data and report on performance of ads and make adjustments inline with results to grow revenue and increase conversion rate
* Experience with analytics tools including Google Analytics 360 and Google Tag Manager
* Proactively seeking out opportunities to keep across new industry trends or technologies
* High-level of attention to detail, excellent communicator and collaborative team-player
* Passion for understanding consumer insights and the ability to translate those insights into actionable business ideas
* Excellent time management & ability to always meet targets & deadlines
Benefits
* Brand new offices including an onsite gym
* Great, fun and collaborate team culture
* Generous monthly clothing allowance + ongoing discounts
* Fun events throughout the year