PARALLEL 37/PHUSION PROJECTS: Established in 2005, we are a global alcoholic beverage company with presence in over 40 countries, employing 250+ worldwide. We house a portfolio of brands, including but not limited to, Four Loko, Four Loko PREGAME, Mamitas, Basic Vodka, Basico Tequila, and Earthquake.
CULTURE: Innovation and disruption are in our DNA. We understand drinkers as category agnostic and we pursue flavor, brand, and functional benefits above all else. We're always looking to push boundaries within our current product portfolio and partnerships, and that mindset flows through our company culture.
SUMMARY: Parallel 37 is seeking a skilled Marketing Manager to lead brand strategy, execution, and growth initiatives across the Australian beverage alcohol industry. This role is based in Sydney, Australia and requires regular travel to key markets such as Melbourne, Australia.
RESPONSIBILITIES:
* Develop and execute national brand plans across the beverage alcohol portfolio.
* Manage annual marketing calendars, campaigns, and activation plans for on-premise and off-premise channels.
* Oversee digital strategy, including social media, website content, and digital advertising.
* Lead consumer-focused marketing initiatives that drive awareness, engagement, and conversion.
* Coordinate with sales teams to deliver integrated programming aligned to commercial objectives.
* Build and manage relationships with agencies, distributors, suppliers, and trade partners.
* Manage event activations, sponsorships, sampling programs, and experiential marketing.
* Oversee creative development for packaging, POS, merchandising, and promotional materials.
* Track marketing performance, analyze data, and report on ROI for all initiatives.
* Ensure compliance with Australian alcohol advertising guidelines, including ABAC and relevant state regulations.
* Manage marketing budgets, invoicing, timelines, and project workflows.
* Conduct market, category, and competitor analysis to guide strategic recommendations.
* Proven experience in marketing within the beverage alcohol industry in Australia.
* Strong understanding of trade channels, retail environments, brand building, and consumer trends.
* Excellent communication, project management, and stakeholder engagement skills.
* Ability to travel frequently and manage priorities across multiple markets.
* Current driver's license is required.
COMPETENCIES:
* Diversity - Demonstrates knowledge of EEO policy; Shows respect and sensitivity for cultural differences; Educates others on the value of diversity; Promotes a harassment‑free environment; Builds a diverse workforce.
* Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
* Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
* Customer Service - Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments.
* Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals.
* Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
* Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
PHYSICAL DEMANDS/WORK ENVIRONMENT:
* Frequently required to stand
* Frequently required to walk
* Frequently required to sit
* Frequently required to hold computer or tablet
* Continually required to utilize hand and finger dexterity
* Continually required to talk or hear
Phusion Projects/Parallel 37 is an equal opportunity employer. Phusion Projects/Parallel 37 recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status, as required by applicable law.
*This is a hybrid position. Phusion Projects/Parallel 37 does not have an office in this location, but you will be required to travel in your assigned service area to visit accounts/clients weekly.
The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Seniority level
* Mid‑Senior level
Employment type
* Full‑time
Job function and industry
* Marketing
* Wholesale Alcoholic Beverages
#J-18808-Ljbffr