Our client is a federal government agency
They are seeking an experienced Dynamics CRM Marketing Functional Consultant to join the Digital Products and Platforms Branch.
You will be responsible for leading the expansion and optimisation of Microsoft Dynamics products—
Customer Insights – Journeys and Data
—by configuring and optimising existing features and enabling features not yet implemented.
This role involves close collaboration with internal teams including architects, solution developers, testers, business analysts and marketing personnel to identify opportunities, plan enhancements, and activate additional capabilities within the existing Dynamics 365 environment.
Must have knowledge and experience configuring and using
Microsoft Customer Insights - Journeys and Data,
specifically across both
Real-time journeys and Event planning
modules.
You will have experience with the following in each module:
* Real-time journeys – segment and journey configuration and optimisation, advising on solutions to improve content personalisation, creating journey templates to support users with managing campaigns, emails, newsletters and implementing a solution to support a marketing attribution model.
* Event planning – optimising event management for users including building and enhancing event registration form templates and processes, optimising event submissions and data capture.
You will work across multi-disciplinary teams that use agile principles and practices and provide technical leadership to build inhouse technical capability to support maintaining the Customer Insights products.
You will be responsible for facilitating and planning activities to optimise and expand the use of Dynamics 365 Marketing capabilities, with minimal disruption to existing operations.
You will identify dependencies and assess potential impacts, using their expertise to proactively streamline marketing processes.
Responsibilities will include:
1. Leading the expansion of
Real-time journeys and Event planning
modules including optimising the configuration, implementing new features, producing related documentation of solutions and enhancements
2. Advising on configuration of security roles, permissions, and customer engagement settings (inc. customer insights connector).
3. Collaborating with internal teams and supporting the development of nurture activities such as customer journey processes, trigger-based marketing, campaigns and content personalisation
4. Provide advice and assist on implementing: brand and compliance profiles, preference and compliance centre and consent management
5. Event planning module optimisation, including configuration of Power Pages event portal, development of marketing and event forms and form templates
6. Technical Support: Offer technical guidance to upskill internal teams throughout the optimisation
We are looking for an individual with proven experience in using and configuring features across D365 Customer Insights – Journey ad Data products, as well as experience in implementing real time journeys and event planning modules to support marketing and event activities and automation.
You will need to hold Baseline clearance
This role cam be based in any capital city and will stat asap until the end of June 2026
Role closes on 16 September