Technical Lead – Dynamics 365 Customer Insights Journeys & Power Pages
Roles and Responsibilities
* Lead the design and implementation of solutions using Dynamics 365 Customer Insights – Journeys (Real-time Marketing) and Power Pages (Power Portal).
* Architect scalable and secure customer engagement solutions, including customer journeys, segmentation, email marketing, and event management.
* Design and develop Power Pages portals with custom UI, authentication, and role-based access.
* Provide technical leadership and mentorship to development teams; enforce coding standards and best practices.
* Translate business requirements into technical design documents and scalable architectures.
* Configure and customize:
o Customer Insights Journeys (segments, triggers, journeys, forms, emails)
o Power Pages (Liquid templates, web roles, content, site settings)
* Develop custom solutions using:
o Power Platform (Power Automate, Power Apps)
* Integrate Dynamics 365 with external systems and third-party applications using APIs, Azure services, or middleware.
* Implement security models, including authentication (Azure AD B2C, external identity providers) and authorization.
* Drive CI/CD implementation, environment management, and deployment strategies using Azure DevOps.
* Conduct technical reviews, code reviews, and solution validations.
* Collaborate with stakeholders, business analysts, and architects to ensure successful delivery.
* Ensure compliance with data privacy, governance, and performance standards.
* Strong hands-on experience in:
o Dynamics 365 Customer Insights – Journeys (Real-time Marketing)
o Expertise in Microsoft Dataverse and data modeling.
o Proficiency in:
+ Liquid templating
+ Experience with Power Platform tools (Power Apps, Power Automate).
o Strong integration experience using REST APIs, Azure Functions, Logic Apps.
o Knowledge of security frameworks, authentication (OAuth, Azure AD B2C), and role-based access.
o Experience in solution design, architecture, and technical leadership.
o Familiarity with DevOps practices, CI/CD pipelines, and environment management.
o Strong problem-solving, analytical, and debugging skills.
o Excellent communication and stakeholder management abilities.
Preferred Skills
* Microsoft certifications such as: MB-260 (Customer Data Platform Specialty)
* Experience with Customer Data Platforms (CDP) and customer data unification.
* Exposure to AI-driven personalization and customer analytics.
* Knowledge of event management modules in Customer Insights Journeys.
* Experience with Azure Integration Services (Service Bus, API Management).
* Familiarity with front-end frameworks and UX best practices.
* Experience working in Agile/Scrum environments.
* Domain experience in industries like Retail, BFSI, Healthcare, or Telecom.
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