Head of E-Commerce
Position Overview
The Head of E-Commerce is a senior leadership role responsible for driving the overall online business strategy, managing profitability (P&L;), overseeing marketing and sales growth, and leading cross-functional teams to deliver solid performance. This role requires both strategic vision and hands-on execution to ensure the company achieves its revenue, customer acquisition, and retention goals while maintaining a seamless and engaging digital shopping experience.
1. Strategic Leadership
- Develop and implement the e-commerce and digital marketing strategy aligned with company objectives.
- Own the e-commerce P&L;, with accountability for revenue, profitability, and growth targets.
- Analyse market trends, customer behaviour, and competitor activity to identify growth opportunities.
- Collaborate with leadership on pricing, promotions, and long-term brand positioning.
2. E-Commerce Operations & Platform Management
- Oversee website functionality, UX, CRO (conversion rate optimisation), and site speed to maximise sales performance.
- Ensure product listings, inventory, and subscription/loyalty programs are accurate and optimised.
- Manage third-party integrations (e.g., payment gateways, logistics, CRM, ERP).
- Ensure compliance with industry standards, privacy regulations, and advertising guidelines.
3. Marketing & Growth
- Lead digital marketing across paid ads, SEO, email, social, content, and influencer/affiliate programs.
- Develop data-driven customer acquisition and retention campaigns to maximise LTV and reduce CAC.
- Build and manage marketing funnels, automation flows, and performance reporting.
- Oversee creative direction to ensure brand consistency across all channels.
4. Financial Management (P&L; Ownership)
- Own and manage the e-commerce budget, forecasting, and reporting.
- Monitor KPIs such as MER, ROAS, AOV, CAC, LTV, and retention rates.
- Identify efficiencies in supply chain, shipping, and digital spend to improve margins.
- Provide regular reporting to leadership on revenue performance and profitability.
5. Team Leadership & Development
- Manage and mentor staff across e-commerce, marketing, customer service, and fulfilment functions.
- Build clear KPIs, progression pathways, and training for team growth.
- Foster a high-performance, collaborative, and innovative culture.
- Recruit, onboard, and develop talent to strengthen the e-commerce division.
📌 Head of Ecommerce
🏢 Hercules Supplements AUST
📍 Brendale