Online Content & Trade Specialist
We are a trusted supermarket chain serving Australian communities since 1914. With over 115,000 team members and a portfolio of iconic brands, we have grown to become a top 30-listed company on the ASX.
About the role
This is an exciting opportunity to join our Digital team as an Online Content Coordinator for CFCs. You will be responsible for managing the end-to-end content planning and briefing process for CFCs trade offers and campaigns, to deliver the Customer Trade Plan across Coles Online web & App platforms.
* Brief in weekly trade and content requests to the CFC Content Author, Designer and CFC/National trade teams, working in partnership to deliver the trade plan.
* Develop and manage the CFC briefing process to seamlessly launch upcoming campaigns, in partnership with the National Trade team.
* Plan out weekly Homepage placements for CFC offers, ensuring collaboration with the National trade team to make commercially viable and customer-led decisions.
* Develop supporting CFC content to drive specific category and product performance via the Homepage and website placements.
* Review all CFC content and lead the approval process, connecting with the Senior Trade Manager for final sign-off.
* Complete weekly planning with the CRM specialist to plan out emails for next day delivery offers, content and ranges.
* Collaborate with the Content Author on priorities and content requirements within the planning and execution process.
* Work with CFC Marketing to develop campaign support including Paid Search activations.
* Support with weekly reporting on content performance, website engagement, promotion performance, category, and product insights to share back to the team and develop opportunities/actions from.
* Develop an A/B testing program for content focusing on imagery, headlines and conversion-oriented CTAs to deliver sales in partnership with the Product Manager for CFC growth.
* Work with Digital Category managers to develop and coordinate offer details including product details/lists, promotion loading and performance.
* Manage and update relevant trade planning documents for team visibility and circulation.
* Support the Content Author with ad-hoc Web and content updates across the website and app.
About you and your skills
* You should have 2-3+ years' e-commerce experience, with exposure to content and trade.
* You should have 2-3+ years' experience working with a CMS (AEM preferable).
* You should have 2+ years working on analytical tools e.g. Adobe or Google Analytics.
* You should be able to work cross-functionally in a fast-paced environment.
* You should have strong communication and problem-solving skills.
* You should embody a customer-first and growth mindset.
What's in it for you?
* Flexible working options: We offer hybrid working arrangements to help you achieve a positive work-life balance.
* Office perks: Our office facilities include a gym, fitness classes, free parking, BBQ area, mini-supermarket, fooderie hub and more.
* Discounts: Eligible team members receive a 5% discount on supermarket and liquor online and in-store purchases, plus additional periods of double discount and exclusive hot deals.
* Reward through recognition: Our digital recognition platform 'mythanks' allows you to give and receive recognition linked to our values, with points redeemable for gifts and electronic gift cards.
* Opportunities for learning and development: We offer various career development programs and job-specific training to satisfy your career aspirations.
* Paid parental leave: We provide permanent team members with paid parental leave to support you in balancing work and family.
* Investment in your future: Our annual team member share plan offer allows eligible team members to purchase Coles Group shares through regular pre-tax salary sacrifice deductions.