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Website content lead

Sydney
Hays
Posted: 4 February
Offer description

Website Content Lead – Drive a Modern, High‑Performance Digital Experience

Join a leading NSW council as it accelerates its digital transformation. This role places you at the centre of a major uplift in online services, accessibility, and user experience for the community.

The Role
As Website Content Lead, you'll own the end‑to‑end performance of the organisation's primary digital platforms. Your work spans content governance, front‑end optimisation, and continuous improvement of a large‑scale public‑facing website.
You will:
Oversee content quality, structure, and compliance across all web properties
Build, optimise, and maintain pages using HTML, CSS, JavaScript, and CMS tools
Improve site architecture, navigation, and accessibility to meet WCAG standards
Monitor analytics, identify performance issues, and drive data‑led enhancements
Troubleshoot technical problems and support smooth day‑to‑day operations
Collaborate with developers, UX designers, and business stakeholders
Contribute to future digital upgrades, including AI‑enabled services, online transactions, and conversational interfaces
Coordinate projects and ensure alignment with organisational policies and digital strategy

What You Bring
Qualifications in marketing, communications, digital media, or related fields
Strong experience in website administration, content strategy, and UX‑focused optimisation
Solid front‑end skills (HTML, CSS, JavaScript) and CMS proficiency
Ability to diagnose issues, manage complex content ecosystems, and maintain platform stability
Excellent communication and stakeholder engagement skills
Strong organisational capability and comfort managing competing priorities
Understanding of accessibility, inclusive design, and digital governance
Experience in large organisations, government, or enterprise environments
Familiarity with CRM or ERP platforms

Why This Role Matters
You'll shape the digital experience for thousands of community members and influence the next generation of online services. Expect a supportive, values‑driven environment that encourages experimentation, continuous improvement, and meaningful impact.

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