Senior Digital Marketing Specialist Job Description
We are seeking an experienced and skilled Senior Digital Marketing Specialist to lead our digital presence, focusing on student recruitment. As a key member of our team, you will plan and deliver effective digital marketing campaigns, manage social media channels, and maintain website content and SEO/SEM activities.
About the Role
This senior role requires a strong understanding of digital marketing principles, including campaign planning, optimization, and analytics. You will be responsible for developing and implementing strategies to improve our online engagement and conversion rates.
Key Responsibilities:
* Digital Campaign Management: Plan and optimize campaigns for student recruitment, using data-driven insights to inform your decisions.
* Website & Course Finder Management: Maintain accurate, user-friendly content that reflects our brand values and supports our recruitment goals.
* Social Media Management: Develop and implement engaging content strategies across multiple platforms, including Facebook, Twitter, Instagram, and LinkedIn.
* Analytics & Reporting: Track performance metrics and provide regular reporting to stakeholders, recommending improvements to optimize results.
* Branding Compliance: Ensure all digital content reflects our brand guidelines, maintaining consistency across all channels.
* Stakeholder Coordination: Collaborate with internal teams and external partners to achieve shared objectives and drive business growth.
In this role, you will have the opportunity to make a significant impact on our digital presence and contribute to the success of our organization. If you are a motivated and creative professional with a passion for digital marketing, we encourage you to apply for this exciting opportunity.
The ideal candidate will possess excellent communication and project management skills, with the ability to work effectively in a fast-paced environment. Strong analytical and problem-solving skills are also essential, as well as experience with digital marketing tools and technologies.
If you are interested in this challenging and rewarding role, please submit your application, including your resume and a cover letter outlining your qualifications and experience.